Future of Transportation and Creativity: will.i.am and Qualcomm's daring plan for intelligent vehicles and artists of tomorrow
In a groundbreaking partnership, musician and tech entrepreneur will.i.am and tech giant Qualcomm have joined forces to integrate will.i.am's AI-powered platform, FYI.AI, into Qualcomm's automotive technology ecosystem in India. This collaboration aims to revolutionise the in-car media and user experience, leveraging Snapdragon's Edge AI capabilities.
The focus of this partnership is to transform the way Indians experience mobility. will.i.am believes that the future is about agents, not apps, and AI should not just be smart, but responsible. He emphasised that they are not building AI sheep, but agents that respect human intent.
At the heart of this collaboration is FYI.AI's innovative offerings, such as FYI RAiDiO, a reimagined media system that blends AI with human curation. This system operates locally, preserving privacy, and ensuring user ownership of AI, key for automotive applications. Another exciting feature is Melodic Drive, a music remixing platform responsive to vehicle telemetry.
Qualcomm is embedding this collaboration within its broader Snapdragon Digital Chassis platform, which supports connected, safe, and intelligent mobility solutions tailored for the Indian driving environment. This platform powers various functions such as digital cockpits, advanced driver-assistance systems (ADAS), auto connectivity, and car-to-cloud services. Qualcomm's strategy includes working with major Indian automakers like Maruti Suzuki and Mahindra to advance connected and smarter vehicles, including two-wheelers and electric three-wheelers.
The partnership symbolises Qualcomm’s commitment to India’s automotive digital transformation, positioning India as a global hub for edge intelligence innovation. will.i.am’s FYI.AI platform enhances Qualcomm’s push into intelligent media and AI integration in vehicles, providing personalised, privacy-centric AI experiences that align with India’s rapid transformation towards connected, feature-rich mobility.
Qualcomm's latest Snapdragon chips are powerful enough to run billions of parameters on-device, making real-time inference possible, and secure enough to keep your data yours. The company sees the untapped two- and three-wheeler markets as a vital frontier, with the goal of allowing low-cost mobility to get high-end smarts.
India is being positioned by Qualcomm as a global nerve center for edge intelligence. The company's approach is to treat the car as a software-defined platform, with intelligence designed from the ground up. This edge-first approach enables creativity at the edge and makes it possible for AI to live with users, learn from them, and stay theirs.
In conclusion, the collaboration between will.i.am and Qualcomm marks a significant step towards transforming India's automotive industry. By integrating AI-powered technology into vehicles, they aim to create a safer, smarter, and more personalised driving experience for Indians.
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