Genius Juice's Organic Coconut Smoothie Takes Off After Shark Tank Appearance
Genius Juice, an innovative organic coconut smoothie, has gained significant traction before and after its appearance on Shark Tank. The company, founded by Alex Bayer, offers a unique, preservative-free beverage that can serve as a complete meal replacement. Initially, Genius Juice expanded rapidly, reaching over 1300 locations worldwide. Bayer's innovative approach to using pure coconut and upcycling the husk to produce coconut charcoal for detoxification products has drawn attention. The smoothie is available in original, turmeric, mocha, and vanilla cinnamon flavors, catering to diverse tastes. Before appearing on Shark Tank, Genius Juice raised funds for distribution through Kickstarter and We Funder. On the show, Bayer sought $250,000 in exchange for 7% equity. His pitch impressed investor Frank Thelen, who became his business partner. The smoothie's reduced calories and rich nutrient content have positioned it as a superfood. Genius Juice, with its unique organic coconut base and eco-friendly production process, has proven successful. Its appearance on Shark Tank further boosted its profile, with investor Frank Thelen now on board. The company's commitment to sustainability and health makes it a standout in the beverage industry.
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