Global gaming ambitions of Flutter rely on the technical skills of Leeds' workforce
In a strategic move to nurture tech talent in West Yorkshire, Flutter Entertainment, a multinational gambling group based in the United Kingdom, is launching a digital skills programme in partnership with Leeds Trinity University. The initiative aims to equip participants with advanced digital skills, industry insights, and practical tools, with a focus on technology rather than betting trading or marketing.
The objectives of the programme are threefold. Firstly, it seeks to provide attendees with direct access to IT equipment and expert advice. Secondly, it aims to help participants enhance their social media presence for career advancement. Lastly, it supports mature learners and job changers over 18 years of age seeking new opportunities in technology.
Flutter's talent acquisition team will attend the workshops, indicating plans to actively recruit promising participants from the programme. The free programme also aims to widen participation beyond Leeds Trinity, opening access to people from other universities in the region and individuals from non-academic backgrounds who want to start a career in tech.
Key Flutter personnel will provide expert guidance and mentorship. The programme includes a three-day workshop starting 2–4 September, run in person to maximize hands-on experience. Flutter will support Leeds Trinity University in delivering the course content, leveraging its experience as a major employer in Leeds with brands such as Sky Bet and Paddy Power.
Leeds is strategically important for Flutter’s technology ambitions, with the city hosting Sky Bet’s headquarters—a key online bookmaker in the UK. This partnership reflects Flutter’s commitment to investing in local digital skills and expanding its technical workforce in the region.
However, further details about the focus areas of the digital skills programme were not provided. The digital skills programme is aimed at local talent, and no details about the duration or frequency of the programme beyond the initial three-day workshop were mentioned. The eligibility criteria for the digital skills programme or the number of participants were also not disclosed.
In summary, the programme combines educational support, industry expertise, and recruitment opportunities to develop digital talent in West Yorkshire, benefiting both the local community and Flutter’s future growth.
The digital skills programme, aimed at local talent, hopes to foster a blend of IT proficiency and social media prowess in participants, anticipating career advancement in technology-focused roles unlike betting trading or marketing. As the initiative unfolds, promising attendees might find themselves joined by Flutter's talent acquisition team, signifying a focus on their recruitment.
