Global TCLE TV Shipments Secure First and Second Positions in the First Half of 2025
In the ever-evolving world of technology, TCL has made a significant leap forward, securing the top spot as the global leader in Mini LED TVs. According to data from Omdia, TCL holds approximately 22.8% of the global Mini LED TV market [1].
The first half of 2025 saw TCL ship 1.37 million Mini LED TV units, representing a substantial 10.8% of their total shipments. This growth was accompanied by a notable increase in QLED TV shipments, indicating a strategic focus on premium display technologies [3].
TCL's dominance is particularly evident in the large-screen and premium segments. The company boasts a sales share of 35% in the 70–79 inch category and 33% in the 80–89 inch category. In Q2 of 2025 alone, TCL accounted for an impressive 72% of Mini LED TV sales [4].
Moreover, TCL led global shipments of TVs sized 85 inches and larger in 2024, with a market share of 22.1%. The company also held a leadership position with a 28.8% share in Mini LED TV shipments that year [5].
The rapid expansion of the Mini LED market, driven by strong innovation and growing demand, especially in Asia-Pacific regions, bodes well for TCL's future. The Mini LED display market is forecasted to grow at a high compound annual growth rate (CAGR) of 78.3% from 2024 to 2032, increasing from USD 0.87 billion in 2023 to a projected USD 159.84 billion by 2032 [2].
Amidst intense price competition and shifting consumer preferences towards ultra-large TVs, TCL's strategic focus on Mini LED and large-screen products has helped it increase its global TV unit market share from 13% to 19% between 2024 and 2025, and revenue share from 13% to 16% [3].
In the PRC market, TCL TV shipment expanded by 3.5% YoY, and shipment of TCL-branded TV increased by 10.2% YoY, ranking among the top two. TCL Mini LED TV shipment in the PRC market surged by 154.2% YoY, with its shipment proportion climbing 12.7 percentage points [6].
In the Philippines, Australia, Argentina, and Pakistan, TCL TV ranked first in retail sales volume. TCL TV shipment globally grew by 17.9% YoY, with notable progress in upgrading its product mix in the North American market [6].
In Vietnam and South Korea, TCL TV ranked third in retail sales volume, while in the United States market, TCL TV sustained strong upward momentum across sales volume and revenue. The proportion of 75-inch and above TCL TV by global shipment increased to 14.2%, and the proportion of 75-inch and above TCL TV by shipment in the PRC market rose to 36.3% [6].
The proportion of TCL Mini LED TV by global shipment increased to 10.8%, and the proportion of TCL Mini LED TV by shipment in the PRC market rose to 21.2%. During the 618-shopping festival, the Company's Mini LED TV retail sales volume surpassed 270,000 sets across all channels, ranking first in the industry [6].
In Brazil, Saudi Arabia, Thailand, and Myanmar, TCL TV ranked among the top two in retail sales volume. The proportion of TCL Mini LED TV by shipment in the international market increased to 7.7%. In the North American market, TCL TV shipment declined by 7.3% YoY overall, but shipment of 65-inch and above TCL TV grew by 60.5% YoY, and shipment of 75-inch and above TCL TV also saw strong momentum [6].
TCL Mini LED TV shipment in North America surged by 349.6% YoY, and its shipment proportion expanded by 6.0 percentage points, reaching 7.6%. As TCL continues to push into Mini LED and large-screen TVs, it solidifies its position as a key growth driver and global leader in this premium segment.
References: 1. Omdia, 2024 Mini LED TV Market Share Data 2. TrendForce, Mini LED Display Market Forecast 2024-2032 3. TCL Corporation, 2025 Half-Year Financial Report 4. IHS Markit, TCL's Dominance in Large-Screen and Premium Segments 2025 Q2 5. Display Supply Chain Consultants, TCL's Leadership in Large TV Categories 2024 6. TCL Corporation, 2025 Half-Year Market Performance Report
TCL's strategic focus extends beyond Mini LED TVs, as the company also increased QLED TV shipments, indicating a broader interest in premium display technologies. This growth in various display technologies showcases TCL's significant investment and commitment to the wider technology and finance sectors, particularly the gadget industry.
In the pursuit of growth, TCL's foray into Mini LED and large-screen TVs has resulted in an increase in its global market share in both TV unit and revenue, solidifying its position as a key player not only in the technology industry, but also in the finance sector due to its increased revenue.
