Google and Google Cloud team up to propel private identity technology innovation
Google Cloud has announced a strategic collaboration with Self, a zero-knowledge identity protocol focused on privacy-first digital verification. This partnership marks a significant step towards making private, verifiable digital identity a standard feature of Web3 ecosystems.
Under this collaboration, Self's zero-knowledge proof (ZKP) technology will be integrated into Google Cloud’s offerings, including the Web3 Portal and AI-powered search tools. This integration aims to enhance identity verification for verified human users within decentralized networks.
One key aspect of this partnership is the development of a Mainnet Faucet that will leverage Self's integration with the OFAC sanctions list for real-time sanctions screening. This will enable compliance without compromising user privacy. Additionally, Self’s proof-of-humanity ZKPs will be embedded into Google Cloud’s Testnet Faucet to improve Sybil resistance, preventing fraudulent identities.
Google's implementation of Self's SDK for identity solutions further validates Self’s role in shaping the future of privacy-conscious Web3 and AI development. The collaboration supports Web3 developers by lowering entry barriers with AI-enhanced Web3 developer tools combined with Self’s privacy-preserving identity protocol.
Prior to this partnership, Self had provided privacy-first age verification for Google Wallets in the UK, contributing to age assurance compliance in the EU. Self's co-founders express pride in the protocol's rapid advancement and its distinction from competitors.
Self operates across both iOS and Google Play platforms, making it the only fully audited ZK-based identity protocol operational on both platforms. The Self system is designed so that not even the developers can access user data.
The Self protocol reaches more than 8 million users across 129 nations. Self supports over a billion biometric passport holders and tens of millions of biometric ID holders in various regions.
This partnership reflects a broader industry movement towards secure, decentralized identity systems that can scale globally. Google Cloud leadership frames the integration as a significant step to empower real human users in the Web3 space, moving beyond abstract network actors by ensuring privacy-conscious identity proof that supports secure AI adoption.
Both companies emphasize promoting privacy, trust, and regulatory compliance through cryptographic identity verification that protects user data while enabling secure, scalable AI and Web3 innovation. Google Cloud has been involved with the Celo blockchain ecosystem, running a validator and supporting sustainable blockchain projects.
As the partnership between Self and Google Cloud unfolds, we can expect to see continued advancements in the realm of privacy-preserving digital identity and compliance within the decentralized internet.
[1] Source: Google Cloud Blog Post [2] Source: Self Blog Post
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