Greentube takes over Alteatec in a significant acquisition deal
In a significant move to expand its technological capabilities and strengthen its position in the competitive iGaming market, Greentube, a prominent gaming provider and a Novomatic Interactive division, has acquired Alteatec, a leading global supplier of iGaming solutions.
Alteatec, a technology company specializing in innovative gaming solutions, is renowned for its cutting-edge technology, particularly in game development and platform solutions that prioritize enhanced player engagement and seamless integration. This acquisition aligns with Greentube’s goal to innovate and deliver superior gaming experiences.
Greentube, a well-established provider in the online gaming sector, offers a broad portfolio of casino games, slots, and lottery products to operators worldwide. The acquisition of Alteatec is expected to boost Greentube's overall performance and open up new technological possibilities.
The strategic alliance aims to push the boundaries of online gaming technology, offering players more innovative and engaging content. Expected innovations from the partnership include the development of next-generation gaming titles featuring improved graphics, interactivity, and immersive gameplay. Additionally, the partnership will integrate advanced backend technologies for smoother, more responsive gaming platforms.
Enhanced data-driven features, such as personalized player experiences and adaptive game mechanics, are also on the horizon. Greater support for multi-channel and cross-platform gaming access, reflecting modern player habits, is another anticipated outcome. The partnership could potentially explore emerging technologies like augmented reality (AR), virtual reality (VR), or blockchain to differentiate their gaming offerings.
Greentube will now hold a majority stake in Alteatec and aims to strengthen its own offering, particularly its B2B segment. Christian Sael, Managing Director at Alteatec, expresses enthusiasm about becoming part of Greentube.
The acquisition also brings Alteatec's Olympus One system, which connects land-based gaming halls with online casino offerings, into Greentube's portfolio. The system includes features for duel tournaments, bonuses, and various tools. Plans include optimizing Greentube's portfolio with live dealer streaming and voice-over technologies from Alteatec.
Greentube's Novo Unity system, designed to enable flexible connection of a large number of electronic live games and slot games on an unlimited number of player stations, could also benefit from Alteatec's expertise. The combination could lead to 360-degree solutions that are available both offline and online.
Alteatec's client base primarily comes from the automotive, pharmaceutical, financial, healthcare, and insurance industries. This diverse experience is expected to contribute to Greentube's growth and expansion in the iGaming market.
The acquisition follows Greentube's recent win of the technology tender for the Loterie Nationale in Luxembourg. Greentube plans to combine Alteatec's technologies with Novomatic's know-how for electronic table games to further enhance its offerings.
The acquisition of Alteatec by Greentube is a strategic move that positions the company to better meet rising player expectations and industry trends, offering players a more engaging and innovative gaming experience.
Online casinos in Germany, as Greentube continues to grow in the industry, will benefit from advanced technological solutions following its acquisition of Alteatec, a technology company with deep roots in the finance and business sectors. The partnership between the two firms is expected to drive innovation, with potential developments like immersive gameplay, enhanced player experiences, and cross-platform gaming access.
