Guide for Commencing Mobile Video Advertising: Tutorial for Novices
Get ready to take your marketing game to the next level with mobile video advertising! This wildly popular and effective form of mobile marketing is all about reaching your audience where they spend a ton of time already - watching video content on their phones and tablets. Here's the inside scoop on everything you need to know to make mobile video ads a winning part of your marketing strategy.
Why Mobile Video Ads Matter
Why bother with mobile advertising, you ask? Let's take a look at the key benefits of incorporating it into your marketing strategy:
🔮 Engagement and Sharing
Mobile video ads are super engaging and perfect for getting people to share your content far and wide. With interactive elements, minigames, and crowd-pleasing formats, your target audience will be itching to check out your brand. Plus, mobile phones make it a breeze for users to share your content across social media platforms, giving your reach a major boost.
👁 Accurate Targeting
Mobile advertising provides a lush smorgasbord of precise data on demographics, preferences, and customer behavior, allowing you to target your ads with breathtaking accuracy. Because each phone is typically used by a single individual, you can laser-focus on the types of people you want to engage, increasing the chances of a successful ad.
🚀 Easy Distribution
If your business already has a social media presence, you can start distributing your video ads across channels as soon as your campaign is ready to go! This super quick deployment and execution lead to lightning-fast results. Plus, social media platforms aren't your only option for distributing your mobile video content – companies specializing in mobile advertising and mobile app services offer even more powerful distribution channels.
📊 Tracking and Measuring
Most mobile advertising companies and platforms have robust tracking and analytics capabilities, allowing you to track metrics like views, shares, and likes. By analyzing this information, you can refine your content and strengthen your marketing efforts to make your mobile video ads even more effective.
Choosing Your Mobile Video Ad Format
Mobile video ads come in many shapes and sizes, so it's essential to select the right format for your specific marketing needs, audience, and message. Here are some of the most popular options:
👀 Instream Ads
Instream video ads are the cream of the crop and are found on most mobile platforms such as YouTube or Facebook. These ads play before, within, or after video content and usually feature a skip button or form for viewers. The placement of instream ads impacts viewer engagement and effectiveness, so choose wisely.
🌐 Interstitial Ads
Have you ever come across a short video clip playing between the transitions of a mobile game or app? You've encountered an interstitial video ad! Known for covering the entire screen, they can sometimes be seen as intrusive, so use them sparingly and strategically to avoid leaving a bad impression on your audience.
💼 In-App Ads
These ads, also called native video advertising, appear on social media channels like Instagram or Facebook in the form of feed videos that mimic organic user content. Although they may not grab attention like instream ads, they blend into the content naturally and offer a more subtle approach for promoting your brand.
🎲 Gamified Ads
Are you ready to transform promotions into an experience that's both unforgettable and engaging? Enter gamified video ads! These interactive ads engage viewers with exciting challenges, keeping them interested for longer and increasing the chances of conversion.
Selecting Your Mobile Advertising Company
Once you've decided on the type of mobile video ads you want to create, it's time to choose the network you'll use for distribution. Different platforms have unique specifications and features, so selecting the right one can optimize your video production process and set you up for success. Here are some popular mobile advertising companies to consider:
🐰 Google Ads
Google Ads, formerly known as Google AdWords, is Google's solution for advertising across their apps and products. With a slew of options for ad placement, including specific targeting for mobile viewing, utilizing Google Mobile Ads can do wonders for your marketing efforts!
🏃♂️ Social Media Platforms
Many social media platforms, like Facebook and Instagram, have their own advertising solutions, perfect for promoting your brand to their massive audiences. These platforms support various ad types, making them a versatile choice for a range of marketing strategies and budgets.
🏆 AdColony
AdColony specializes in rich media and mobile video ads and has an impressive client roster that includes Amazon, BMW, and many other Fortune 500 companies. Their platform offers support for in-app advertising across a vast network of iOS and Android apps and boasts accurate targeting capabilities.
🏪 Smaato
Smaato offers an omnichannel solution for mobile advertising and has tools for ad monetization. They proudly support various ad formats, allowing you to reach high-quality prospects globally.
📱 AirPush
AirPush is a popular name in the mobile advertising world, working with big-name clients like Toyota and Coca-Cola. With 12 different ad formats, it's easy to find one that fits your needs and style using their user-friendly interface.
Mobile Advertising Best Practices
Now that you know the type of mobile video ad you'd like to add to your strategy and the platform you'll use for distribution, it's time to start creating your masterpiece. However, if you want to make your mobile ads irresistible to users, remember these key best practices:
🔍 Embrace Verticality
Given that vertical videos boast an 80-85% completion rate and mobile users generally hold their phones vertically, vertical aspect ratios are the way to go. Avoid cropping off crucial content by making your ads visually appealing and taking up as much screen space as possible.
🚀 Get Creative with Your CTA
A tantalizing, creative Call to Action (CTA) can significantly boost your results. Instead of going for the classic "Download Now," consider crafting intriguing phrases like "Let's see how smart you are!" to pique your audience's curiosity.
🔇 Don't Rely on Sound Alone
Since many users watch videos with their sound off, it's crucial to make your ad understandable visually. Utilize captions, closed captions, bold text transitions, and kinetic typography to ensure your message gets across.
🗑️ Don't Cram Too Much Information
Keep your mobile video ads short, sweet, and focused on one key idea or message. Breaking your content into bite-sized pieces makes it easier for users to digest and increases the chances of them taking action.
By following these mobile advertising best practices, you can create mobile video ads that captivate your audience and drive impressive results! 💪📞📱💪
Mobile video ads, such as those found on smartphones and tablets, can significantly boost engagement and sharing, making them a powerful tool for businesses in their marketing efforts. By choosing the right format, partnering with the right company, and adhering to best practices, mobile video ads can become a winning component of any marketing strategy. With accurate targeting, easy distribution, and robust tracking and analytics capabilities, mobile video ads are the perfect choice for reaching and engaging your audience where they spend the most time - watching video content on their mobile devices. Leveraging the latest technology and hyper-targeted strategies, mobile video advertising can propel your business to new heights in the digital age.
