Guide on Including and Overseeing Brands within WooCommerce
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In the ever-evolving world of online shopping, presenting a well-organised and trustworthy store is crucial for attracting and retaining customers. One effective way to achieve this is by utilising the built-in WooCommerce brands feature, introduced in version 8.6. Here's a guide on how to make the most of this powerful tool.
Product Organisation
By creating and assigning unlimited brands to products, WooCommerce brands act as an additional taxonomy, similar to categories or tags. This allows customers to easily filter products by brand, facilitating product discovery and creating a clearer, more navigable store structure [1][3].
Customer Trust
Displaying well-known or reputable brands on product and shop pages serves as a quality guarantee that reassures buyers. About 71% of online shoppers consider brand recognition essential before purchasing because brands evoke trust, loyalty, and a sense of quality assurance [1][5].
Enhanced User Experience
Features such as Ajax live brand filters enable faster product selection by favourite brands, improving user experience [5]. Visual brand showcases enhance the appearance and professionalism of the store, indirectly boosting customer perception and trust [3][5].
SEO Optimisation
Each brand archive page is indexable and can be optimised with unique meta descriptions and headings, enhancing your store's search visibility [1]. If you're using Yoast SEO or Rank Math, you can edit brand archive titles and meta descriptions, add custom Open Graph images for each brand, and control indexing preferences [1]. Brand archive pages offer an excellent opportunity for additional SEO optimisation.
Custom Brand Pages
To create brand-specific landing pages, build custom landing pages using Gutenberg or a page builder and optimise each for conversions [1]. These pages showcase all related products, offering a focused shopping experience and reinforcing brand identity [5].
Monitoring Brand Performance
To monitor brand performance, use tools like Google Analytics 4 (via custom dimensions), WooCommerce reports by brand (available through extensions), or conversion data from your CRM or ERP [1].
Managing Brands
To add and manage brands in WooCommerce, update to WooCommerce 8.6 or later, locate the Brands section, and add new brands [2]. You can also merge duplicate brands, delete inactive brands, and reassign products if needed [1].
Displaying Brands
To display brands on product pages, check theme compatibility, add brands manually via hooks, or display them on archive pages [1]. With minor theme edits or using CSS, you can display the brand logo on product grids for stronger visual branding [1].
Including Brands in Navigation
To include brands in the navigation menu, go to Appearance > Menus, click Screen Options (top right) and check "Brands", add individual brands or a parent "Brands" menu item, and save your menu [1].
Featured Brands
To feature popular brands on the homepage, use image banners or sliders that link to brand archives [1].
By learning how to add and manage brands in WooCommerce, you're not just improving backend organisation—you're creating a shopping experience that mirrors how customers make decisions, fostering trust and boosting sales potential [1][3][5].
- Incorporating technology advanced features like Ajax live brand filters and visual brand showcases into the store can significantly enhance the customer's lifestyle by enabling faster product selection and a more professional-looking store.
- As people increasingly rely on technology for shopping, displaying well-known brands in an online store not only evokes trust and loyalty but also aligns with the modern customer lifestyle by offering a quality assurance they value during their purchasing decisions.
