Highlights from SBC Summit Malta focus on cutting-edge technology in future sports betting sectors
At the upcoming SBC Summit Malta 2025, a significant addition to the schedule unfolds – the Next-Gen Sports Betting Track. This forward-thinking series of sessions aims to dissect emerging trends and strategies in the sports betting industry, ranging from technological advancements to player behavior analysis.
The track is slated for Thursday, June 12, at the prestigious InterContinental Hotel in St Julian's. Filled with high-level discussions, participants can look forward to topics ranging from AI integration and esports betting opportunities to in-play betting across numerous sports.
Commenting on this new addition, SBC Founder and CEO Rasmus Sojmark shared his insights on the track's significance: "The sports betting landscape is evolving rapidly, driven by new technologies, changing user habits, and fresh content formats. This track provides a direct line into the cutting-edge innovations and strategic shifts crucial for staying competitive in an ever-fragmenting market."
Key discussions throughout the day will cover a spectrum of sports betting-related topics, including:
- What's Next for Sports Betting?: Billy Cook, iGaming Consultant; Simon Flynn, Sports Betting Consultant; Nika Gigashvili, Managing Director / Partner, SMH; and Nick Laconico, CEO, Megabet Plus, will explore near-future possibilities in the sports betting sphere.
- Football – Is In-Play Betting Slipping Away?: Mkhitar Kafyan, Product Marketing Manager, Totogaming; Owen Ordway, Head of Sports, Rooster; and Russell Yershon, CEO, Connecting Brands, will delve into the evolving trends in football in-play betting.
- Modularisation of Sportsbook Platforms – The Future of Flexibility & Speed: Kurt Carabott, Product Consultant; Sam Goodall, Senior Account Manager, Square in the Air; Denis Romanovskiy, Deputy CTO, SOFTSWISS; and Simon Westbury, Sportsbetting Expert, will discuss the benefits of modular sportsbook platforms for increased agility and speed.
- Why Betting on Esports Isn't Dead. It's Just Beginning: Christoffer Andersson, COO, 500.casino and Simon Westbury, Sportsbetting Expert, will make a case for the continued growth of esports betting.
- Exclusive Sports Trading Academy, Enhance Your Betting and Modelling Skills: Jonathan Smith*, Founder, Sportsbook Training Services & Sportsbook Models, will lead a session aimed at honing attendees' betting and modeling skills.
With such compelling discussions on tap, attendees will gain unparalleled insights into the current sports betting landscape and receive the tools necessary to address some of the industry's most significant challenges. In addition, the event will delve into other critical areas of iGaming, including casino evolution and Europe: Regulation & Compliance tracks, further expanding stakeholders' knowledge base.
At the Next-Gen Sports Betting Track on Thursday, June 12, attendees can expect discussions about the integration of AI and esports betting opportunities, among other topics relevant to the evolving sports betting industry. The session is part of the upcoming SBC Summit Malta 2025 at the InterContinental Hotel in St Julian's, where experts will explore trends and strategies, including in-play betting across various sports and the modularisation of sportsbook platforms.
