Horizon Global Launches, Aiming to Revolutionize Marketing with AI
Horizon Global, a newly formed agency network, is set to revolutionize marketing with AI. The company, a result of merging Horizon's Blu and Havas' Converged.AI platforms, is poised to become 'the first agency network of the AI era for the modern marketer'. With a global revenue of $20 billion USD and a presence in over 100 countries, Horizon Global is ready to make its mark.
The merger will see the consolidation of offices and activities worldwide, led by Bill Koenigsberg, CEO and founder of Horizon Media Holdings, and Yannick Bolloré, CEO of Havas. Renata Spackova has been appointed global chief operating officer, while Bob Lord takes on the role of interim CEO, effective immediately. Lord will be instrumental in implementing Horizon Global's growth strategy and ensuring an outstanding client experience.
Horizon Global aims to target 'US-centric global customer opportunities' while continuing to serve its existing clients. With headquarters in New York and additional management in Europe, the company is well-positioned to cater to a diverse global market.
The merger of Horizon's Blu and Havas' Converged.AI platforms marks a significant step in the evolution of marketing agencies. With its AI-focused approach, global reach, and experienced leadership, Horizon Global is set to become a major player in the industry, shaping the future of marketing in the AI era.
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