Hybrid Edition of Prolight + Sound 2021: Introducing Fresh Digital Services
Get Ready for Prolight + Sound 2021: A Groundbreaking Hybrid Experience with Digital Perks
From April 13 to 16, Prolight + Sound 2021 is here, merging the best of conventional trade fair settings with the ease of digital events. Along with on-site product demonstrations and conferences at Frankfurt, the event offers a wealth of digital services to expand exhibitors' reach and connect with professionals worldwide. This year, Prolight + Sound gets a modern makeover with the introduction of the Innovative Experience Platform, bursting with features like AI matchmaking, virtual round tables, and customizable company profiles. Catch the main action live, no matter where you are!
Digital-only Prolight + Sound 2021 Participation
The entertainment technology sector thrives on collaboration, networking, and economic growth, and now more than ever, we're all in this together! Our commitment remains unwavering towards delivering a successful on-site event at Frankfurt, offering the industry a long-awaited chance for direct engagement. With a comprehensive health and safety plan in place, we're excited to welcome numerous exhibitors on board. To extend an opportunity to all companies, we've also designed a digital avenue to showcase brands and forge valuable connections across borders, igniting growth in the industry.
Exhibitors booking a stand at Prolight + Sound 2021 can maintain their company profile on the digital Experience Platform at no extra cost, gaining access to AI matchmaking and real-time video communication. For an enhanced digital presence, an Advanced Package is available, offering additional brand presentation options within the live streaming program. For companies unable to attend due to travel restrictions, digital-only participation is also an option.
All ticket holders for Prolight + Sound 2021 receive access to the Experience Platform visitor features, and exhibitors can distribute unlimited free vouchers to their contacts.
Business Beyond Borders: The Digital Experience Platform
Mark your calendars for Prolight + Sound 2021, the hybrid event of the year!
The new Prolight + Sound services seamlessly transfer classic trade fair success factors like direct interaction and engaging product experiences into the digital realm. The Experience Platform serves as an ideal extension of the physical event, or a standalone platform for industry participants unable to attend in person.
At the heart of the platform is a matchmaking system harnessing the power of machine learning and AI. This helps exhibitors connect with quality leads who match their product and solution offerings. At a click, they can schedule meetings on-site or use chat and video conferencing for real-time discussions. Company profiles on the platform offer a space for businesses to display their services and product innovations in detail. Upon registration, users can provide detailed information about their interests and areas of operation to further optimize contact suggestions.
Additional features of the Experience Platform include virtual round tables where exhibitors can discuss industry trends with experts and user surveys to gather valuable feedback from the community. Companies can manage their teams directly through the platform and have instant access to promising leads.
Shining the Spotlight: Audiovisual Brand Messages Via Streaming
Streaming Success at Prolight + Sound: In 2018, DJ Release streamed his Prolight + Sound 2018 show live on Facebook
The streaming offer at Prolight + Sound provides specialized training and industry insights for a global audience. Exhibitors have numerous chances to get involved and boost their participation success.
During the event days, Prolight + Sound offers three simultaneous streaming channels focusing on different aspects. The Prolight + Sound TV channel is accessible to the public via YouTube, the Prolight + Sound website, and the digital Experience Platform. The program includes event lectures, exhibitor stand presentations, clips from participating companies, expert interviews, and more. Two further channels, THE STAGE Channel and the Conference Channel, are exclusive to the Experience Platform from 10 AM to 6 PM. THE STAGE Channel features live broadcasts from the major conference stage in Hall 3.0, while the Conference Channel showcases Prolight + Sound Conference highlights, along with digital live events from companies. During broadcasts, participants can use the chat function to engage in discussions and submit questions for the speakers.
Live Event: In 2018, the first Exhibition Live Talk was streamed
Exhibitors can represent themselves via the Virtual Showcase, where a professional film team moderates product innovation presentations, conducts interviews with company representatives as needed, and ensures optimal program placement. Exhibitors can also book Messe Frankfurt's new, fully-equipped Web Studio for the live streaming of product launches, press conferences, and other events. In addition, all participating companies receive one minute of airtime for showcasing an info clip, which they can use to present new solutions or job opportunities.
The streaming program for Prolight + Sound 2021 will be available entirely in English, emphasizing the event's international focus, especially given the current circumstances.
More information about the Prolight + Sound 2021 Hybrid Edition can be found at www.prolight-sound.com.
Pictures: Mathias Kutt, Prolight + Sound Editorial Team
- The Prolight + Sound Digital Experience Platform introduces innovative features like AI matchmaking, virtual round tables, and customizable company profiles, bridging the gap between traditional trade fairs and digital events in the realm of entertainment technology, finance, lifestyle, business, and technology.
- For companies unable to attend Prolight + Sound 2021 due to travel restrictions, digital-only participation is available, offering access to AI matchmaking, real-time video communication, and other digital services, expanding their reach and fostering connections across the corporate world.
