Identify the concept of moment marketing and learn strategies to apply it in your mobile commerce (mCommerce) venture.
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In today's fast-paced digital world, brands are constantly seeking innovative ways to connect with their audiences. One such strategy that's proving to be particularly effective is moment marketing. This dynamic and spontaneous promotion and branding technique leverages trending topics, events, occasions, and more to capture the attention of the "content-hungry and news-thirsty" audience.
The festival and holiday season is considered the best time for moment marketing due to increased excitement among buyers and sellers. Brands like Oreo and Zomato have successfully utilized this approach through creative social media posts, while Spotify promotes songs and encourages people to tune in through humorous posts. Even Netflix, a popular OTT streaming platform, engages in friendly banter with other brands on social media, posting quirky posts that resonate with their audience.
Moment marketing is not a new concept. Amul, an Indian dairy brand, has been a pioneer in this field for over 50 years. More recently, brands like BRACK.CH and Hyundai Switzerland have leveraged timely campaigns and image advertising to connect with their audiences through multiple channels, including TV, online, and digital out-of-home displays. These initiatives have significantly enhanced brand recognition and engagement in their respective markets.
App creation has become easier and more affordable with online DIY app creators like AppMySite. This tool can help businesses convert their WordPress sites into mobile apps, providing another avenue for moment marketing.
However, it's important to remember that moment marketing requires a careful balance between being considerate and real, while also experimenting with fun and merriment. Brands are advised to find the right moments and create ads that align with their brand idea during the festival season.
The advent of social media has made moment marketing more dynamic, frequent, and relevant. Brands are innovating and testing new ideas to maximize benefits from these tools. The article recommends being mindful of these trends and encourages businesses to read a guide on mobile app marketing techniques for more information.
In conclusion, moment marketing is a powerful strategy for brands looking to engage with their audience in a meaningful and timely manner. By leveraging current events, trending matters of public interest, special or regular occasions, and more, brands can create compelling content that resonates with their audience and drives engagement.
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