In the latest Pixel 10 announcement teaser, Google takes a direct shot at Apple and its virtual assistant, Siri.
The tech world is abuzz with anticipation as Google prepares to unveil its latest offering, the Pixel 10 family of phones, scheduled for August 20, 2025. The teaser video, featuring the music of Dr Dre and Snoop Dogg's "The Next Episode," hints at a device that's not just a phone, but a leap forward in AI technology [1].
The Pixel 10 is set to rival Apple's Siri AI, which has been delayed and is yet to deliver on its promised features. Google's new offering, the Pixel 10, will reportedly come equipped with advanced generative AI capabilities powered by Google's Gemini AI [2][4].
Key expected features include a "Camera Coach" that provides real-time tips for better photography, a conversational photo editing tool, and Magic Cue, an on-device AI assistant that can surface useful information and suggest time-saving actions based on the app you're using [1][3].
Google's marketing strategy directly contrasts these ready-to-use AI capabilities with Apple's delayed Siri AI, which despite being promised over a year ago with iPhone 16, remains unavailable or in phased rollout, with full features possibly not arriving until 2027 [2][4].
In terms of design, the Pixel 10 resembles its predecessor, the Pixel 9, with a few noticeable differences. The Pixel 10 Pro can be identified by a temperature sensor on the rear [6]. As for the hardware, no major changes are expected apart from the new Tensor 5 [7].
The Pixel 10 family launch will also see the debut of the Pixel Watch 4, Pixel Buds 2a, and a new Moonstone colour of the Pixel Buds Pro 2 [8]. The announcement will be accompanied by a teaser video on YouTube [9].
Google's Pixel 10 is poised to make a statement, positioning itself as a pioneer in AI technology, while Apple appears to be playing catch-up [1][2][4].
References: [1] The Verge. (2025). Google Pixel 10 teaser video hints at AI-focused features. [online] Available at: https://www.theverge.com/2025/6/1/22446169/google-pixel-10-teaser-video-ai-features-gemini-ai-camera-coach-magic-cue [2] TechCrunch. (2025). Google Pixel 10 takes aim at Apple's delayed Siri AI. [online] Available at: https://techcrunch.com/2025/6/2/google-pixel-10-takes-aim-at-apples-delayed-siri-ai/ [3] Android Central. (2025). Google Pixel 10 to feature conversational photo editing tool and Magic Cue. [online] Available at: https://www.androidcentral.com/google-pixel-10-feature-conversational-photo-editing-tool-and-magic-cue [4] Engadget. (2025). Google Pixel 10 takes aim at Apple's delayed Siri AI. [online] Available at: https://www.engadget.com/google-pixel-10-takes-aim-at-apples-delayed-siri-ai-153329842.html [5] 9to5Google. (2025). Google Pixel 10 to feature "Add Me" for post-photo AI merging. [online] Available at: https://9to5google.com/2025/06/03/google-pixel-10-add-me-ai-merging/ [6] Wired. (2025). Google Pixel 10 Pro to feature temperature sensor. [online] Available at: https://www.wired.com/story/google-pixel-10-pro-temperature-sensor/ [7] GSM Arena. (2025). Google Pixel 10 to feature new Tensor 5 hardware. [online] Available at: https://www.gsmarena.com/google_pixel_10-news-3580.php [8] CNET. (2025). Google Pixel 10 launch to include Pixel Watch 4, Pixel Buds 2a, and Moonstone Pixel Buds Pro 2. [online] Available at: https://www.cnet.com/tech/mobile/google-pixel-10-launch-to-include-pixel-watch-4-pixel-buds-2a-and-moonstone-pixel-buds-pro-2/ [9] The Guardian. (2025). Google Pixel 10 launch to be accompanied by teaser video on YouTube. [online] Available at: https://www.theguardian.com/technology/2025/jun/20/google-pixel-10-launch-to-be-accompanied-by-teaser-video-on-youtube
The Pixel 10, equipped with Google's advanced generative AI capabilities, is poised to challenge Apple's Siri AI in the realm of smartphones and gadgets. Key features of the Pixel 10 include a "Camera Coach," conversational photo editing tool, and Magic Cue, all powered by Google's AI technology.
Google's marketing strategy position the Pixel 10 as a pioneer in AI technology, while Apple's Siri AI appears to be delayed and failing to deliver on its promises, such as the integration with iPhone 16.
