MegaFon's Own Brands See Boost in First Quarter Sales
In the Sverdlovsk region, sales of vintage button phones surged by over a third.
A notable surge in MegaFont's products under the Fontel and Stellarway brands has been noted for the first quarter of the year. The natural increase stood at 16%, while the monetary jump reached 26%. The star performer in sales growth was Fontel's button phones, which skyrocketed by a whopping 47%.
Interestingly, residents of the Middle Urals have shown a remarkable thrust towards these gadgets, with demand surging by 38%. So, what makes these devices a hit in this region? According to MegaFon's press service, their long-lasting battery life makes them an excellent choice for farm use, outdoor activities, and river rafting trips.
Sales Breakdown
- Wireless headphones from MegaFon sold a brisk 19% more in Q1 2025 than the same period in 2024.
- The sales of other headsets (including wired ones) saw a impressive 42% surge.
- Button phones, the region's favorite, jumped by 47%.
As MegaFon introduces new devices under their own brands, their share in sales progressively increases. For instance, "buttons" accounted for an impressive 70% of Fontel's total sales in Q1, while the company's own brand's accessories claimed over 38% of the market share in the same period (up from 28% in Q1 2024).
In the portable devices category, Fontel products accounted for 17%, and Fontel tablets already control 16% of the market share, despite only entering it in December 2024.
Addressing the Demand
Dzen,
Discussing the growth, Vadim Zimin, director of the strategy and sales development department of MegaFon, shared, "We view the growing demand for our brand devices as a testament to their quality and well-conceived product range. We're committed to updating our range with advanced and improved models, and take into account the needs of modern audiences."
A Brief History
MegaFon has been manufacturing devices under its own Fontel and Stellarway brands for more than three years now. Fontel offers nine models of button phones, 19 models of smart bracelets and smart watches, two tablet models for adults, and two for children. The Stellarway brand releases protective glasses, batteries, headphones, adapters, cables, network and car charging devices, wired headsets, and other products.
Sources and Further Reading
- For more news, photos, and videos, contact us at +7 (901) 454-34-42
- Stay updated with us on Dzen and YouTube
© 2025, RIA "Novy Day"
This growth in sales may be influenced by myriad factors in the current economic and market landscape. While specific data on MegaFon's sales would provide more accurate insights, general trends may contribute to the brand's growth. Factors such as increased demand for digital services, brand loyalty and expanding services, and effective marketing strategies could potentially play a significant role.
YouTube
- The sales of wireless headphones from MegaFon's own brand increased by 19% in Q1 2025 compared to the same period in 2024.
- MegaFon's own brand accessories, including wired headsets, accounted for over 38% of the market share in Q1 2025.
- Button phones, a popular product under MegaFon's Fontel brand, accounted for an impressive 70% of Fontel's total sales in Q1 2025.
- Fontel tablets, introduced by MegaFon in December 2024, already control 16% of the market share in the portable devices category.
