Influencer marketing agency Fanbytes acquired by Brainlabs for undisclosed sum
The digital marketing landscape is evolving, and influencer marketing is at the forefront of this transformation. In 2025, the influencer marketing industry is projected to generate a staggering $2.85 billion over the next three years, making it one of the most in-demand solutions for brands[1][2][3].
Brands are increasingly recognising the power of influencers, with many shifting towards ROI-first strategies, preferring micro and mid-tier influencers, and creating multi-platform campaigns to maximise reach and impact[1][3]. The industry is also witnessing widespread AI adoption, the emergence of new content formats, and the rise of virtual and AR influencers[3].
In a strategic move to tap into this growing sector, media agency Brainlabs has acquired influencer marketing agency Fanbytes. Launched in 2017 by Timothy Armoo, Ambrose Cooke, and Mitchell Fasanya, Fanbytes offers a Bytesights data set of over 3 million influencers, enabling it to monitor growth, predict trends, and pinpoint product conversations[4].
Brainlabs' acquisition of Fanbytes extends its services to platforms like TikTok, Instagram, YouTube, and Snapchat. This move is aimed at strengthening its client engagement offer across these platforms, providing brands with the opportunity to leverage the latest trends in influencer marketing[5].
Fanbytes has worked with a diverse client list, including Samsung, Nike, Ubisoft, Mattel, Esteé Lauder, and H&M[4]. With Brainlabs' expertise in media buying, programmatic advertising, and data-driven marketing, the combined entity is poised to deliver impactful influencer marketing campaigns for its clients.
As the influencer marketing industry transitions from experimental to essential, Brainlabs' acquisition of Fanbytes signifies a significant step forward in the evolution of digital marketing. By leveraging the latest trends in influencer marketing, brands can expect continued growth and impactful engagement with consumers through influencer partnerships on TikTok, Instagram, YouTube, Snapchat, and related platforms[1][2][3][4].
[1] Statista (2021). Influencer marketing spend worldwide from 2016 to 2025. [2] Business Insider Intelligence (2020). The State of Influencer Marketing 2020.
- The integration of AI and new content formats, along with the growth of virtual and AR influencers, are notable trends in the influencer marketing industry that are being closely monitored by agencies like Fanbytes.
- As technology continues to advance, sports brands are anticipated to capitalize on the potential of influencer marketing to reach their target audience and boost growth, following the strategic footsteps of brands partnering with agencies like Brainlabs and Fanbytes.
