Infrastructure-driven strategies in Wise's Q1 2025 financial report: Highlights from the executive leadership perspective
Wise Reports Strong Growth and Unveils Strategies for Future Expansion
Money transfer provider Wise has announced its H1 2025 results, showing a significant increase in revenue and profit. The company's active customer base has grown by 25% to include 11.4 million people and businesses, and the total volume sent across borders increased by 19%.
In the interview with CFO Emmanuel Thomassin and Director of Finance Martin Adams, Wise's strategies for capturing more of the market were discussed. These strategies revolve around expanding platform features and currency offerings, growing their global footprint, leveraging technology and their innovative business model, and pursuing a strategic dual listing to access growth capital.
One of the key areas of focus is the expansion of services. Wise is continuously adding new currencies and features, such as debit card capabilities and tailored business services, to enhance its platform and attract both individuals and businesses internationally. The company supports over 160 countries and 80+ currencies for transfers, highlighting its expansive reach and ability to handle diverse customer needs.
Wise's innovative business model differentiates it from traditional banks and other providers by offering transparent, low-cost, and fast money transfers, leveraging its peer-to-peer system. The company is also pursuing a strategic dual listing of its shares in the US and UK markets, a move intended to provide capital markets benefits and accelerate progress on its mission to create a “world of money without borders.”
In addition to expanding its services, Wise is also focusing on infrastructure expansion and growth through customer acquisition and licensing in new regions. The company has received approval to directly connect with local instant payments infrastructure in the Philippines, Japan, and Brazil, which will help to streamline cross-border payments.
Wise is also segmenting its Personal customers for a more targeted approach, and its growth has been driven in part by word-of-mouth marketing and acquiring licenses in new regions. The company is particularly focusing on expanding its services in India, particularly for outbound transactions.
The introduction of Wise Account is impacting the company's revenue growth, as it allows clients to hold, exchange, send, and receive money in multiple currencies with low fees and mid-market exchange rates, supporting business international expansion and adoption. Card and other revenues rose 52% in H1 2025 and accounted for 29% of revenues, up from 23% last year.
The Wise Platform partnership with Tier 1 bank Standard Chartered has also contributed to the company's success, with its share price continuing to climb after the results were announced.
In summary, Wise's strategies for market capture revolve around expanding platform features and currency offerings, growing their global footprint, leveraging technology and their innovative business model, and pursuing a strategic dual listing to access growth capital. These combined approaches reflect the company's mission-driven effort to revolutionize global finance by making international money movement cheaper, faster, and more transparent.
Finance plays a crucial role in Wise's strategies for market capture, as the company plans to access growth capital through a strategic dual listing in both the US and UK markets.
Leveraging technology and their innovative business model is another key component of Wise's strategies, with the aim to continue enhancing their platform, adding new currencies, and providing fast, low-cost, and transparent money transfers to businesses worldwide.
