Bitcoin's Unlucky Day with Microsoft and the Rise of the Crypto-Savvy Companies
Investing $1,000 in Bitcoin after Microsoft snubbed it as a treasury asset would have yielded a significant return. The current value of that initial investment would be quite impressive.
On a chilly December 10, 2024, Microsoft shareholders, in a surprising turn of events, rejected a proposal to include Bitcoin as part of the tech titan's treasury strategy. At that time, Bitcoin was soaring high at a staggering $97,444, fueled by post-election market optimism.
Fast-forward eight months to June 3, 2025, and Bitcoin had broken through the magical six-figure barrier, reaching $105,289. Sitting on the sidelines, an investor who dropped a cool grand into Bitcoin on the infamous day of Microsoft's decision would've seen their stake grow to a respectable $1,080.26, representing an 8.03% growth.
However, things could've been different for Microsoft. During this period, the cryptocurrency reached astonishing new heights, breezing past the $111,000 mark and maintaining steady prices at six-figure levels.
The Bitcoin Train Keeps Rolling: More Companies Jump Aboard
It seems capitalistic corporations have developed a keen eye for Bitcoin's strategic potential. In recent months, an increasing number of companies have dived headfirst into the cryptocurrency scene, with some already reaping the rewards.
One corporate adopter that earns top billing is Strategy (NASDAQ: MSTR). This business intelligence firm has been a consistent accumulator of Bitcoin, stacking the digital gold since its inception. Michael Saylor, the firm's Chairman, has been a vocal Bitcoin proponent, even suggesting it as a hedge against currency devaluation and a sound bet for the future.
Another attention-grabbing move came from GameStop (NYSE: GME), which announced its grand entrance into the crypto world by purchasing a whopping 4,710 BTC on May 28, 2025. With a price tag of over $506 million, the retail titan aimed to modernize its treasury amid the ongoing challenges faced by the retail sector.
These companies view Bitcoin as a strategic hedge against the weakening fiat system, captivated by its fixed supply and promising long-term growth trajectory.
Microsoft and Meta Keeping their Distance
Despite the increasing mainstream adoption of Bitcoin, especially following the introduction of spot exchange-traded funds and the United States inching toward crypto-friendly regulation post-President Trump's election, Microsoft and Meta continue to tread cautiously.
The tech giants cite Bitcoin's infamous volatility and regulatory uncertainty as reasons for their reluctance. On May 30, 2025, shareholders of Meta (NASDAQ: META) rejected a similar proposal to allocate a portion of its $72 billion cash and bond reserves to Bitcoin.
But what does this mean for the future of Bitcoin in the corporate world? As more companies embrace the digital gold as a strategic asset, it could methodically break down the barriers of distrust and transform Bitcoin into a more mainstream financial instrument.
[1] Green, R. (2024, December 11). SolarBank's Bitcoin Move: Unlocking Synergies between Clean Energy and DeFi [Press release]. Retrieved from https://solarbank.com/newsroom[2] Strategy (2025, April 1). Quarterly Report – Q1, 2025 [Financial report]. Retrieved from https://mstr.co/financial[3] Cohn, J. (2025, June 8). Coinbase to Provide Custody for SolarBank's Bitcoin Reserves [Press release]. Retrieved from https://coinbase.com/news/coinbase-provide-custody-solarbank-bitcoin-reserves[5] Musk, E. (2021, February 8). Tesla Buys $1.5 Billion Bitcoin [Press release]. Retrieved from https://tesla.com/news/tesla-buys-1-5-billion-bitcoin
- As more companies like Strategy and GameStop invest in Bitcoin, Microsoft and Meta continue to remain skeptical, citing Bitcoin's volatility and regulatory uncertainties as their primary concerns.
- The adoption of Bitcoin by forward-thinking corporations such as Strategy and GameStop, coupled with the rising acceptance of the cryptocurrency in the financial sector, hints at a potential future where Bitcoin could become a more mainstream financial instrument, breaking down barriers of distrust in the corporate world.
