Italian telecom operators' reported earnings, based on Blask's data
🚀 Blask's Spring Update Expands European iGaming Market Coverage
Hey there! Blask's AI-driven analytics ecosystem just got a major upgrade, adding 12 fresh European iGaming markets to its Market Overview dashboard. Now, we're covering a whopping 57 countries and offering more analytics muscle in Europe! 🌐
Fuelled by co-founders Dmitry Belyanin and Max Tesla — who know the biz like the backs of their hands, having attended SiGMA shows regularly — Blask simply crushed it at the SiGMA Asia 2024 startup pitch. 🏆
🇮🇹 Italy Steps Up in European iGaming Game
Guess which market entered the top 3 in terms of the number of brands in Europe? Yup, you got it! Italy! 🇮🇹
💰 Italian Operators Rake in Over $5 Billion
Blask's 2024 data paints a pretty picture for Italy on the CEB (Competitive Earning Baseline) metric. This metric predicts a brand's annual revenue, considering its market visibility, player attractiveness, and competitive landscape. According to the CEB, the Italian market's annual operator revenue ranges from $3.66 billion to a whopping $14.44 billion, with an average of around $4.9 billion. 💸
Compare that with the UK, which sits pretty at the top of the CEB ranking, but boasts a range of $4.05 - $8.09 - $20.23 billion. 🇬🇧
🏎️ Italy: 8th Fastest in Player Acquisition
Another metric that Blask uses — the APS (Acquisition Power Score) — shows how effectively brands attract players. When it comes to online operators in Italy, they rank 8th, trailing behind Brazil, Bangladesh, and South Africa. 🐆 In terms of the average APS of Italian operators, it's around 12.39 million new players per year, with the highest reaching 21.85 million. 🌐
🇧🇷 Brazil Takes the Lead in Global iGaming Speed
Brazil's iGaming market is currently setting the pace worldwide in terms of the speed of player base expansion. The APS figures of Brazilian brands fall within the range of 38.12 million - 76.25 million - 190.6 million, meaning operators in Brazil are eight times faster at recruiting new players. 🌍
📈 Blask's Ranking of Italian Operators
With 198 iGaming brands operating in Italy, the country ranks second only to the UK and Germany in terms of operator count. It's impressive to see that an overwhelming 98% of these operators carry a local ADM licence, reflecting a high level of regulation and trust. 💪
🏆 Top 5 Italian Operators According to Blask:
- Sisal
- GoldBet
- Bet365
- BetFlag
- Lottomatica
Unfortunately, the Blask Index metric indicates a relatively low increase in Italian player activity in 2024, up just 1.88% year-on-year. Blask's real-time data analysis gives operators, affiliates, and providers the edge they need to make swift decisions, find growth opportunities, and solidify their market positions. 🔍
🤝 Italy's Potential Regulatory Easing
Back in March, Italy's "Commissione Cultura del Senato" began discussing a proposal that could lift the ban on betting companies sponsoring sporting events. If approved, this reform could be a game-changer for the betting industry, offering new marketing channels, increased revenues, and a competitive edge over illegal operators. 🤝
🗓️ SiGMA Central Europe in Rome: A Key Industry Event
Mark your calendars for the SiGMA Central Europe event in Rome, scheduled for November 2025. This event should be a goldmine for discussing the implications of the proposed reform and other trends at the intersection of sports and betting. 📅
Stay tuned for more iGaming news, subscribe to SiGMA's top 10 news countdown and weekly newsletter! 📰
Sources: 1. Blask Data, 2. IGT Press Release, 3. Reuters, 4. AppsFlyer Data, 5. Italian Gaming Expo 2025
Enrichment Data:
** Italy's iGaming Market Trends**
Revenue and Engagement
Italy leads global iGaming markets with a high eCPM (effective cost per mille) of $209.6, indicating strong player engagement and revenue potential[4]. This is partially due to Italy's regulated market and a mobile-first user base.
Regulatory Changes
The Italian gaming sector is experiencing discussions on potential revisions to advertising bans, aiming for clearer and more sustainable regulations[5]. This could impact how operators market their services and attract players.
Lottery and Gaming Licences
IGT is actively preparing to retain the Italian lottery licence, highlighting the competitive nature of licensing processes in Italy[2][3]. The outcome of the lottery licence could significantly affect the market landscape.
Player Recruitment and Market Dynamics
Operators often leverage strong marketing and promotional offers to compete effectively in Italy's market. The Italian Gaming Expo 2025 saw significant growth, attracting over 1,600 attendees and focusing on themes like sustainable gaming[5]. This indicates a strong interest in the sector's future and innovation, potentially influencing recruitment strategies.
Key Players and Market Competition
IGT faces competition from companies like Novomatic, Allwyn, and Flutter in the Italian lottery market[2]. This competitive environment drives innovation and efficient player recruitment strategies across the iGaming sector.
- The expansion of Blask's AI-driven analytics ecosystem, with a focus on the European iGaming market, could open new opportunities for investors interested in the technology sector, particularly those paying attention to general-news in the finance industry.
- The growth of Italy's iGaming market, evident in their 8th position in global iGaming speed and 2nd place in operator count behind only the UK and Germany, presents potential investment prospects for those looking to diversify their investment portfolio, particularly as the market considers easing regulatory restrictions on betting companies sponsoring sports events.
