June is now the official communication partner for Generatik, a digital platform that revolutionizes mall advertising.
In a significant move for the indoor advertising industry, Brand Management, a company with over 20 years of experience, has launched Generatik, a digital platform designed to simplify the planning, estimation, and contracting of mall advertising campaigns.
The launch campaign, driven by a robust editorial plan, an exclusive press push, interviews with key publications, and sustained engagement with business, tech, and local media outlets, was managed by June Communications, a Bucharest-based integrated PR and communications agency.
The communication strategy, developed in collaboration with June Communications, aimed to enhance Generatik's brand awareness and foster a deep understanding of its impact on the industry. Iuliana Floricică, CEO & Co-founder of June Communications, stated that the effort aimed to create the right context for Generatik to be perceived as a valuable tool, built in Romania but with global potential.
A communication strategy typically involves several key components: identifying objectives, understanding the target audience, crafting key messages, selecting communication channels, establishing a timeline, and defining roles and responsibilities. In the case of Generatik, the objectives were to strategically position the platform within the media market and increase its visibility among agencies, brands, and relevant indoor advertising networks, with a strong emphasis on mall advertising.
The partnership between June Communications and Generatik has proven fruitful, quickly sparking interest in the industry and helping attract early attention from major media agencies. Since its launch, June Communications has continued to support Generatik with media relations, strategic communication consultancy, and content development, to strengthen the brand in the long term and support its expansion beyond the local market.
Generatik's intuitive interface, accurate demographic data, and smart algorithms transform how brands reach their offline audiences. By leveraging digital platforms, businesses could streamline their advertising processes, making them more efficient and cost-effective. Promoting digital solutions can help businesses embrace technology more effectively, potentially expanding their market reach. Effective communication strategies often lead to better engagement with customers and stakeholders, which can enhance brand reputation and customer loyalty.
Generatik is the first digital platform in Romania designed for indoor and outdoor advertising campaigns. It reduces the time it used to take to generate a national mall advertising media plan from 20 days to just 20 minutes. The platform brings together all players in the physical advertising space: location owners, media agencies, brands, and production providers.
Raźvan Marincoi, Product Manager at Generatik, emphasizes the role of PR in bringing the product to the right audience and validating it faster than expected. June Communications delivers tailored campaigns that connect brands with their target audiences across various sectors, including technology, fintech, agriculture, and energy. The agency has supported numerous tech startups and scale-ups in Central and Eastern Europe, including Agreena, Pluridio, Oveit, Linnify, Smart Fintech, and Delphi.
With its launch, Generatik is poised to revolutionise the indoor advertising industry, offering a more efficient, cost-effective, and technologically advanced solution for brands looking to reach their offline audiences.
The innovative digital platform, Generatik, aims to streamline business processes in the advertising industry by digitizing mall advertising campaigns, potentially expanding the reach of brands in the finance sector. The partnership between Generatik and June Communications, a PR and communications agency knowledgeable in the tech industry, is proving beneficial in fostering Generatik's brand awareness and positioning it as a globally competitive technology solution in the finance and business sectors.
