KEY INSIGHTS: P3 Restaurant Marketing Summit Highlights
Revamped Recap: The P3 Mastermind Restaurant Marketing Summit's Crackling Success
Boom! I'm still riding the high from the killer P3 Mastermind Restaurant Marketing Summit that just wrapped up in Columbia, SC. Led by none other than the brilliant Chip Klose, a restaurant guru, we rocked the house together with a crew of exceptional thought leaders for an unforgettable two days. Nearly 100 restaurant bosses soaked up strategies, tactics, and frameworks in just about every aspect of restaurant marketing, priming their businesses for growth.
Man, it felt delightful to be in the driver's seat, shaping these fantastic folks' minds. I'm beyond grateful for the chance to teach, share, and learn!
Here's a sneak peek at some of the golden nuggets you missed out on if you weren't there:
1. THE FIVE KEY QUESTIONS
- Who the heck are you?
- What in blue blazes do you do?
- Why the heck do you do it?
- Who on earth are you catering to?
- What sets you apart from the competition?
Clear answers to these fundamental questions provide the foundation for stupendous marketing AND a thriving restaurant business. If everyone on your team can't spit out these answers in their sleep, it's time for a strategy summit of your own!
2. ALIGN THE JOURNEY OF MARKETING WITH GUEST EXPERIENCE
Ready to find out what you should concentrate on in your restaurant marketing? Blueprint the journey that a guest goes through, starting with discovering you (awareness), moving on to deciding to dine with you (acquisition), and culminating in returning for more (retention). With these channels identified, manage them actively!
3. CONTACT INFORMATION IS KING
Over and over again, we heard it from the speakers; 70% of your guests will only dine with you once. To decrease that number, collect their contact data, and make it simple! Getting their info is a vital step towards reducing 1-timers and boosting repeat visits.
4. TURN ATTENTION INTO RETURNS
Guest retention starts when they're still eating and savoring their meal, not afterward. While they're still enthralled, do the following:
- A. Provide an insane experience worthy of turning heads
- B. Grab their contact data (online orders, reservations, speedy payments, Wi-Fi logins, loyal discounts, feedback forms, etc.)
- C. Immediately gather their feedback
- D. Entice them back while you're still top of mind
- E. Send personalized follow-up messages to get them back in the door
5. THE SECRET FORMULA FOR WORD OF MOUTH
Word of mouth kicks off when you stand out from the competition in terms of food and experience AND make it effortless for guests to share their experience. Word of mouth originates with you. If you don't give them a reason to spread the word AND make it straightforward for them to do so, it won't happen.
6. DON'T GO ALONE
Struggling to make consistent marketing moves? I recommend bringing in the cavalry! Stop declaring that you'll get to it and just pay someone to do it. At Branded Strategic, we specialize in restaurant marketing and can help you build an effective guest marketing program.
Questions or need a hand? Email me at [email protected]
Who's That Guy, Rev?
I help restaurants launch snazzy guest marketing programs.I lend a hand to tech companies in the hospitality industry for lead generation and content marketing.
Chip Klose, the visionary behind this spectacular event, boasts a robust 24-year history of operational expertise, particularly in the New York City restaurant scene, where he's collaborated with establishments that impressively earned 13 Michelin stars[4]. As the founder of Restaurant Strategy, Klose aids restaurants in their quest for business excellence. He's also the dude behind the Restaurant Strategy Podcast, sharing fantastic restaurant-related insights, tactics, and strategies[1][2].
In the realm of business and lifestyle, the insightful Chip Klose, a restaurant guru, delved into the importance of integrating finance, technology, and food-and-drink strategies within a restaurant's marketing plan. By doing so, restaurants can establish a strong brand identity, cater to their target audience, and gain a competitive edge. On the other hand, collecting contact information from customers is a crucial step towards enhancing guest retention and turning casual diners into loyal patrons.
