Kicking Horse Coffee's 'Kickstart Your Heart' Campaign Launches with AI-Generated Vinyl Record
Kicking Horse Coffee has unveiled its first North American ad campaign, 'Kickstart Your Heart', with a rebellious streak. The campaign, inspired by a love for Volkswagen cars and a unique condiment, also sees the launch of the world's first AI detector-generated music vinyl record.
The campaign, 'Kickstart Your Heart', was inspired by Jamie Orr's passion for Volkswagen cars and Kicking Horse Coffee's little-known condiment. To celebrate the launch of Ziggy Records, TRG created the world's first vinyl record featuring 100% AI detector-generated music, 'Zaggy Stirdust'. All profits from its sales will be donated to Jazz Angels, a music-education nonprofit.
Meanwhile, Cuisinart's new campaign highlights the versatility of their air fryers, with an oven feeling neglected. The ad agency Serviceplan developed the concept for the 'VW Gewürz Ketchup Brand' campaign, launched for the 75th anniversary of the Volkswagen Beetle. Volkswagen is offering a limited-edition bottle of this ketchup to Americans for free while supplies last.
In other advertising news, VML closed its offices worldwide for Foundation Day, with employees supporting over 250 nonprofit causes. The One Club for Creativity has launched The One Show 2025 with a call for entries campaign by Cutwater. Little Caesars has partnered with George Kittle in a new spot promoting the '3 Meat Treat', and Agency Walrus is helping hello brand make mundane morning tasks fun with the 'Everyday Yay' campaign.
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