Kwik Fit's Quirky Campaign Promotes 20,000-Mile Tyre Guarantee
Kwik Fit, in collaboration with VCCP, has launched a quirky new campaign promoting the Bridgestone Turanza 6's 20,000-mile guarantee for Season 6 tyres. The campaign is turning heads with its self-aware, tongue-in-cheek approach, featuring scenic international billboards back in the UK.
The campaign, led by Jack Bellamy, Creative Partnerships lead at VCCP, and Dipesh Mistry, Creative Director, aims to highlight the longevity of the tyres. Tom Gentle, Head of Retail Marketing at Kwik Fit, explains, '20,000 miles is a really, really long way away, and we want to ensure our customers drive away happy every time.'
The UK leg of the campaign was executed by EssenceMediacom, with VCCP Media's Creative Partnerships team and Posterscope arranging global placements. One standout activation includes a livestream of a digital billboard in rural Marulan, Australia, broadcast at the Outernet in London. This unexpected juxtaposition of Kwik Fit's branding against rolling hills and farmland adds to the campaign's playful nature.
The campaign also features unusual out-of-home (OOH) activations in locations where Kwik Fit has no business being, such as Texas, Tokyo, and Sydney. These unexpected placements add to the campaign's humorous and self-aware tone.
The Kwik Fit and VCCP campaign for the Bridgestone Turanza 6 tyres is proving to be a creative and engaging way to promote the 20,000-mile guarantee. With its unexpected activations and self-aware messaging, the campaign is sure to leave a lasting impression on viewers and drive customers to Kwik Fit for their tyre needs.
Read also:
- Trump and Xi speak over the phone, according to China's confirmation.
- Prices of transit tickets in Berlin and Brandenburg are on the rise
- Linde Wins Major Engineering Design Contract for Equinor's Low Carbon Hydrogen Project at H2H Saltend, Progressing Towards a Greener Future
- Economic Growth of Nitric Acid for Electronic Applications Anticipated to Reach 5.8% by 2034
