Latest TikTok Upgrades Unveiled for 2022: What You Should Be Aware Of
In the first half of 2022, TikTok made significant strides in enhancing user experience and expanding marketing opportunities. Here's a roundup of some of the notable updates:
User Experience Enhancements
TikTok continued to refine its content recommendation algorithms, introducing new AI-powered creative tools like Text-to-Video and Image-to-Video features. These tools enable users to effortlessly create dynamic, engaging content. The platform also focused on improving accessibility, with features such as alt text, colour contrast, and bold text, thereby increasing its inclusivity.
Content Control and Interaction
Users now have more control over their content feeds, with the ability to customize recommendations through the Manage Topics feature. Interactivity has also been improved, allowing users to receive DMs during lives, making the platform more engaging.
Marketing and Advertising Opportunities
TikTok expanded its advertising formats, offering advertisers direct communication channels via external messaging apps like WhatsApp and Facebook Messenger. Partnerships with platforms like Adobe Express enable advertisers to create professional-looking content more easily. Influencer and creator marketing remained central, with UGC and creator videos driving discovery and purchase decisions.
Content Discovery and Algorithm
The TikTok algorithm prioritizes relevant, engaging content over follower count, giving smaller or new accounts a chance to gain reach if their content resonates with audiences. The algorithm also heavily weighs user interactions to refine recommendations, challenging marketers to prioritize quality and relevance.
Additional Features
- TikTok is testing comments search features, highlighting keywords in comments and linking to search results for the highlighted keyword.
- Autogenerated captions and translation tools are on the horizon, making the platform more accessible to the hard-of-hearing community and users who prefer written content.
- A TikTok dislike button is being tested to improve user experience.
- Content for mature levels is being tested, with a maturity score allocated to prevent it from reaching users under 18.
- A new feature allows users to automatically filter out content with words or hashtags they don't want to receive in their TikTok feed.
The For You Page refresh is separate from the app's pull-down refresh options and only refreshes the For You feed with new content based on the user's interactions.
A new TikTok Now feature, similar to the BeReal app, allows users to post images and videos from front and back cameras at the same time.
TikTok has approved the Vybe creator rewards platform to connect to its API, allowing users to tokenize their TikTok engagement.
TikTok Shopping Ads come in three formats: Video Shopping Ads, Catalog Listing Ads, and Live Shopping Ads.
TikTok introduced a feature to refresh the For You Page, allowing users to restart their TikTok experience as if they signed up for the platform.
On August 17, TikTok launched TikTok Shopping Ads, offering brands a simplified way to promote their products on the platform.
Promoted TikTok posts have been updated, allowing brands to boost their posts via a simplified process with new goals such as driving traffic to TikTok pages, getting more messages, boosting interaction with TikTok Content Creators, and targeting specific locations.
Though exact monthly breakdowns for each specified month in 2022 aren't explicitly detailed in the sources, the overall trajectory shows TikTok progressively investing in AI tools, user content control, accessibility, and novel ad formats throughout recent years. These changes have enhanced user engagement by personalizing experiences and created richer, more interactive marketing channels, benefiting both creators and brands on the platform.
For more precise information on a specific month in 2022 or particular feature launches, additional targeted search or direct TikTok blog archives would be required, as current data focuses more on 2025 updates.
[1] TikTok Updates 2022: A Comprehensive Guide
[2] TikTok Updates 2022: What’s New and What’s Next
[3] TikTok Marketing in 2022: A Guide for Brands
[4] TikTok Algorithm 2022: A Deep Dive into the TikTok Algorithm
- The social-media platform TikTok expanded its technology offerings in 2022, introducing new AI-powered creative tools like Text-to-Video and Image-to-Video, aiming to help users effortlessly create dynamic, engaging content.
- The entertainment sector has seen TikTok's engagement grow with the addition of the TikTok Now feature, a copy of BeReal, which allows users to post images and videos from front and back cameras at the same time, enhancing user interactivity.
