List of Agencies Shortlisted for Adweek's 2022 Breakthrough Agency of the Year Award
With a first-of-its-kind move for the Agency of the Year program, Adweek has announced the shortlist of nominees for each of the revised categories. This year, Adweek has expanded the roster to include five categories: U.S., Global, International, Midsize U.S., Small U.S., and Multicultural. Previously existing categories, these new additions aim to recognize smaller and multicultural agencies that have made their mark on the advertising landscape.
Adweek redefined the Breakthrough category to include agencies that have established themselves as key players in the industry or pioneered a novel discipline over the past five years.
Nominations were open to any agency, free of charge, and required submitting information about the agency's work and achievements from the previous year.
Agencies competing for the Agency of the Year awards are generally judged based on factors such as innovative and impactful campaigns, leadership, contributions to the advertising industry, client satisfaction, and financial performance. Detailed criteria and categories for 2021 are best found in Adweek's archives or publications from that year.
Competition for these prestigious awards is fierce, as agencies strive to showcase their skills, creativity, and business acumen in the advertising arena. Achieving success in this program can lead to increased visibility, client growth, and industry recognition.
In the revised Breakthrough category, agencies that have made a significant impact in the industry or have pioneered a unique discipline over the past five years will be recognized, demonstrating their transition from an emerging to a definitive force in the lifestyle and technology-driven advertising landscape. The successful agency in this category may earn enhanced visibility, attract new clients, and secure industry recognition for their achievements.
