LOEWE and On Team Up for Cloudsolo Sneaker Blending Craftsmanship and Performance
LOEWE and On have joined forces to create the Cloudsolo, a sneaker that blends Spanish craftsmanship and Swiss performance. The shoe launches on October 16, following a limited pre-registration on October 15.
The Cloudsolo is the first co-designed sneaker from LOEWE and On. It showcases On's CloudTec® heel cushioning, ensuring comfort and support, while LOEWE's tactile design details add a touch of elegance. The sneaker is designed for everyday wear, with a versatile aesthetic that blends performance and city life.
The collection extends to ready-to-wear pieces, further merging the worlds of athleticism and art. The campaign, shot by American photographer Ryan McGinley, features dance company MazelFreten in a raw architectural setting, capturing movement as a form of craft. The sneaker itself boasts semi-translucent mesh, adjustable elastic speed laces, and a pebble toggle finish, available in a range of bright colours and softer neutrals.
The LOEWE × On Cloudsolo is set to hit stores and online platforms on October 16, following a limited pre-registration on October 15. This collaboration is more than just a sneaker; it's a testament to the intersection of craftsmanship, performance, and art.
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