Los Angeles sees the debut of Tesla's blend of 60's sci‐fi aesthetics and electric charging stations, featuring a diner, drive-in, and superchargers.
In a fusion of dining, entertainment, and electric vehicle charging, Tesla has unveiled its first-ever Tesla Diner & Drive-In on Santa Monica Boulevard in Hollywood. The venue, hailed by Elon Musk as "one of the coolest spots in LA," is a unique blend of a retro-futuristic 1950s-style diner, a drive-in theater, and a full Supercharger station.
The diner's design, envisioned by Elon Musk since 2019, features sleek curved architecture, neon signs, and a rooftop patio, all clad in stainless steel. The two-story building boasts a 3,800 sq ft indoor dining space and a 5,500 sq ft outdoor terrace.
The menu at the Tesla Diner & Drive-In offers classic American comfort food such as burgers, hot dogs, wings, and hand-spun milkshakes. Meal prep begins as drivers enter a 15-20 minute arrival radius, ensuring fresh, ready-to-go meals. Some food items are served in Cybertruck-shaped boxes, adding a touch of Tesla's signature style.
The venue's pièce de résistance is its drive-in movie experience. Two massive 45-foot LED screens in the parking lot show short films, matching typical charging session times. Audio and video sync directly to Tesla cars' touchscreens for seamless in-car viewing.
The Tesla Diner & Drive-In houses 75 V4 Supercharger stalls, with plans to expand. The diner is not exclusive to Tesla owners, but features such as in-car ordering and the synced movie experience require a Tesla vehicle.
Tesla's humanoid robot, Optimus, was seen serving popcorn during the soft opening of the Tesla Diner & Drive-In, demonstrating Tesla's robotics integration. However, it's unclear if the robot will be a permanent part of service.
However, privacy concerns remain around the location tracking used for ordering and the integration of Tesla's high-tech features. Potential privacy considerations could relate to data shared between the diner’s systems and the Tesla cars, use of cameras and sensors, and any collected data linked to loyalty, payments, or event attendance. Customers are advised to review Tesla’s privacy policies and monitor how data from this venue is handled.
As the Tesla Diner & Drive-In proves to be a success, more such locations may follow worldwide, according to Elon Musk. With long queues and high social media buzz, it seems the public is eager to experience this novel destination designed to enhance the Tesla charging experience while expanding Tesla’s brand into lifestyle.
The integration of technology in the Tesla Diner & Drive-In extends beyond charging stations, as in-car ordering and a syncing movie experience are also offered, catering to Tesla vehicle owners. This innovative venue also adds a touch of entertainment to the lifestyle of technology enthusiasts, with its drive-in movie experience and sleek design.
