Louie Agatep Shares 6 Data-Driven Storytelling Practices at PR Congress
Louie Agatep, founder and CEO of Grupo Agatep, and current Vice President-External of PRSP, chaired the 32nd National PR Congress of the Philippine Public Relations Society in September 2021. At the event, he shared six key practices for data-driven storytelling, stressing that data is not the story itself, but its foundation.
Agatep, who is also the son of Norman Agatep, APR, Chairman and CEO of Grupo Agatep, highlighted the importance of letting the data speak for itself. He advised communicators to tailor stories to their audience, ensuring the data presented resonates with them. Choosing relevant data and analyzing it for patterns were also emphasized as crucial steps.
To make data compelling, Agatep suggested using effective visuals to illustrate complex information. He also stressed the importance of humanizing data, connecting it to real-life situations and emotions to make it relatable and engaging. By following these practices, communicators can craft narratives that drive business results.
Louie Agatep's insights at the 32nd National PR Congress underscore the power of data in shaping brand narratives. By letting data speak, tailoring stories, choosing relevant data, analyzing patterns, using effective visuals, and humanizing data, communicators can create compelling narratives that resonate with audiences and drive business outcomes.
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