M-League Unveils Explosive Event
M-League Launches Blast+: A New Frontier in Free-to-Play Gaming
In an exciting development for the Indian gaming industry, M-League, India's premier platform company for gaming, has announced the launch of Blast+, a dedicated Free-to-Play (F2P) publishing arm. This move follows M-League's successful foray into F2P gaming with GameDuell in Europe.
Blast+ aims to bring new games from global and indie gaming studios to India, a market that boasts close to 600 million gamers and is seeing notable growth in In-App Purchase spend. The Indian market's average revenue per paying user (ARPPU) reached $19.2 in FY23, growing nearly 10x since FY19.
The company has put together a powerhouse team of industry veterans from EA, Activision Blizzard, Riot Games, Wargaming, and Scopely to lead Blast+. Roy D'Silva, an avid cyclist, documentary buff, and published author with a decade-long experience covering various beats, including Bollywood, OTT, and now poker, will be at the helm.
D'Silva, who is looking to be right, front, and center of that one big story in the poker world, believes that F2P represents the next big opportunity for gaming in India. Sai Srinivas, Co-Founder of M-League, echoes this sentiment, stating that Blast+ will help global and indie game developers publish and scale their games in India, the fastest-growing mobile gaming market in the world.
While specific details about Blast+'s growth potential and strategy are not yet available, industry practices suggest that the publisher will likely leverage popular esports IPs, focus on Games-as-a-Service (GaaS), and employ user acquisition strategies through ads and social media. Data-driven monetization will also play a crucial role in their approach.
As we look forward to the future, Blast+'s impact on the Indian gaming landscape, particularly in the realm of F2P gaming and esports, is promising. Stay tuned for more updates as this story unfolds.
Note: This article is based on existing knowledge up to mid-2025 and inferences drawn from general industry practices for F2P publishers connected to esports entities, as no direct source details about Blast+ were available in the search results. For more detailed insights into M-League or F2P publishing trends, please let us know.
Additional Information:
- M-League's F2P publishing foray follows its success with GameDuell in Europe, where today, 70% of GameDuell's revenue is generated from F2P games.
- Blast+ will focus on localization, marketing, live operations, payment solutions, data analytics, and robust customer service to ensure a seamless gaming experience for players.
- Blast+ will help global and indie game developers publish and scale their games in India, a market that is seeing significant growth in the mobile gaming industry.
In this pivotal moment for India's dynamic gaming industry, M-League's new venture, Blast+, could potentially revolutionize free-to-play (F2P) and sports-betting gaming experiences, leveraging technology to bring global and indie gaming studios titles to the rapidly expanding Indian market. With an anticipated focus on popular esports IPs, Games-as-a-Service (GaaS), and sophisticated user acquisition strategies, Blast+ could position itself as a significant player in India's burgeoning business landscape.
