Matomo Analytics Boosts Site Performance, User Consent Required
This website employs Matomo, a web analytics service, to enhance user experience and site performance. User consent, as per Art. 6 (1) a) GDPR and § 25 (1) TTDSG, serves as the legal foundation for processing data.
Upon visiting the site, the 'matomo.js' script runs, and a cookie named 'matomoTracking' is set. Matomo generates a unique fingerprint, combining the IP address, visited website, referrer, browsed subpages, duration of stay, and access frequency. This data aids in understanding user behaviour and improving the site.
Matomo is hosted solely on servers managed by 'ITZBund', acting on behalf of the Federal Statistical Office. While no specific entity was found responsible for managing Matomo services for this particular website, organizations like SP Real Estate and the Kiel Institute utilise Matomo for their web analytics.
In summary, Matomo's use on this website, backed by user consent, helps optimize its usage. The service, hosted by ITZBund, creates a fingerprint to analyze user interactions, benefiting site improvement. Despite no explicit manager found for this site's Matomo service, other entities, such as SP Real Estate and the Kiel Institute, employ Matomo for their web analytics.
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