Media Announcement: VideoAmp Welcomes Onboard Advertising Executive Dan Donnelly, Previously of Fox Sports
Dan Donnelly Joins VideoAmp as Head of Sports Strategy
Dan Donnelly, a seasoned industry veteran with over 20 years of experience, has joined audience measurement firm VideoAmp as its Head of Sports Strategy [1]. In his new role, Donnelly will be leading VideoAmp's strategy within the sports sector, using his extensive sports industry expertise to drive the company's growth in sports-related media and advertising.
Donnelly's appointment comes at a time when there is a rising demand for precision in sports advertising. He will accelerate VideoAmp's growth for its sports practice and enhance its measurement efforts within the industry. His focus will be on addressing the need for accurate cross-platform measurement in sports media at VideoAmp [2].
Prior to joining VideoAmp, Donnelly served as Senior Vice President of Ad Sales Strategy at Fox Sports. During his tenure, he oversaw strategic efforts that influenced multibillion dollars in ad revenue. He also negotiated multiple high-profile media partnerships with major sports leagues, including securing multiyear TV deals for Anheuser-Busch with the NFL, NBA, NHL, MLS, NASCAR, the NCAA, the PGA Tour, the Olympics, the FIFA World Cup, and more [3].
Bryan Goski, Executive Vice President of Revenue at VideoAmp, expressed his excitement about Donnelly joining the team. "Dan's deep industry knowledge and proven track record will be invaluable as we continue to expand our sports practice and provide our partners with the most advanced measurement solutions," said Goski [4].
VideoAmp's partner portfolio includes notable names such as Netflix, WWE for "Monday Night Raw", CBS Sports, and the WWE, among others. Donnelly's role at VideoAmp is expected to add immense value to the team, and he will work to strengthen and expand this partner portfolio [5].
VideoAmp's advanced out-of-home measurement solution uses Big Data from TV sets and smartphones, offering a comprehensive and accurate view of audience engagement across different platforms. With Donnelly's expertise, the company aims to further enhance its capabilities in the sports sector, meeting the rising demand for precision in sports advertising.
Donnelly is thrilled about his new role at VideoAmp, stating, "I'm excited to join a company where technology is at the heart of smarter planning, measurement, and optimization. I look forward to working with the team to continue driving innovation in the sports industry" [6].
[1] https://www.adweek.com/tv-video/former-fox-sports-exec-dan-donnelly-joins-videoamp-as-head-of-sports-strategy/ [2] https://www.adweek.com/tv-video/videoamp-hires-former-fox-sports-exec-dan-donnelly-to-accelerate-growth-for-its-sports-practice/ [3] https://www.sportsbusinessdaily.com/Daily/Issues/2021/09/27/Media/Donnelly-VideoAmp.aspx [4] https://www.prnewswire.com/news-releases/videoamp-announces-dan-donnelly-as-head-of-sports-strategy-301386820.html [5] https://www.adexchanger.com/data-exchange/videoamp-hires-dan-donnelly-as-head-of-sports-strategy/ [6] https://www.sportsbusinessdaily.com/Daily/Issues/2021/09/27/Media/Donnelly-VideoAmp.aspx
- Dan Donnelly, in his new role at VideoAmp, will utilize his sports industry expertise to develop content strategies that cater to the increasing demand for precise sports advertising.
- Prior to Donnelly's appointment as Head of Sports Strategy at VideoAmp, he negotiated high-profile media partnerships worth billions in finance with various sports leagues and organizations.
- As the Head of Sports Strategy at VideoAmp, Dan Donnelly aims to use technology to optimize sports-related media and improve cross-platform measurement, enhancing the company's position in the evolving media and advertising landscape.
