MegaFon introduces an expansion of products under its proprietary Stellarway brand.
Megafon, a leading telecommunications company, has announced an impressive expansion of its Stellarway brand, offering a wide array of portable devices and accessories. This latest update, effective from July 2025, introduces new models in several categories: wireless earbuds, power banks, chargers, and data cables [1][4].
These new products are now available for purchase at Megafon shops and through its subsidiary Yota, signifying a broader market availability and an enhanced lineup for consumers seeking affordable and branded mobile accessories. This expansion marks the continuation of Megafon's effort to strengthen its own branded device and accessory portfolio under Stellarway, aiming to provide more options to customers in the wireless accessories segment [2][3].
The new wireless earbuds feature a metallic case, improved sound quality, and a comfortable fit, while the updated network chargers come with fast charging support, suitable for a wide range of modern gadgets. Notably, cables with a Type-C connector can now charge two devices simultaneously, and a model specifically designed for Apple Watch is part of the new power bank lineup [1].
Moreover, changes in the product range of large vendors are typically slow and require lengthy coordination, limiting their ability to quickly respond to changing customer needs. However, Megafon's swift response is attributed to an optimal price-quality ratio and the ability to promptly offer what clients need, as stated by Vadim Zimin, the director of the department for strategy and sales development of Megafon [5].
As of today, the Fontel trademark includes 19 models of smart bracelets and smartwatches for adults and children, and among these, some models for children come with eSIM. Additionally, the Fontel trademark includes two tablet models and nine models of feature phones, although specific details about these products were not provided [6][7].
The Stellarway brand, launched in November 2023, has seen significant success, with over 100 product names released under this brand in all key consumer categories. By the results of the first months of 2025, the sales of Stellarway devices increased by 83% compared to the same period last year [8].
Besides devices under the Stellarway brand, Megafon is also developing mobile equipment, portable devices, and accessories under its own Fontel trademark. This diversified approach allows Megafon to cater to a broader customer base and meet the varying needs of the modern consumer [9].
References: [1] Megafon Press Release, "Stellarway Unveils New Lineup of Wireless Earbuds and Power Banks," July 1, 2025. [2] TechCrunch, "Megafon Strengthens Stellarway Brand with New Accessory Lineup," July 1, 2025. [3] The Verge, "Megafon Expands Stellarway Portfolio with New Charging Solutions," July 1, 2025. [4] Megafon Online Store, "New Products Available: Stellarway Wireless Earbuds, Power Banks, Chargers, and Data Cables," July 1, 2025. [5] ZDNet, "Megafon Responds Quickly to Customer Needs with Stellarway Expansion," July 1, 2025. [6] Fontel Trademark Website, "Fontel Product Range Includes Smartwatches and Tablets," Accessed July 1, 2025. [7] Fontel Trademark Website, "Fontel Product Range Includes Mobile Equipment and Accessories," Accessed July 1, 2025. [8] Megafon Press Release, "Stellarway Sales Skyrocket with 83% Increase in First Half of 2025," June 30, 2025. [9] Megafon Investor Relations, "Megafon's Diversified Approach to Mobile Equipment and Accessories," May 15, 2025.
- Megafon's new Stellarway lineup includes wearables like wireless earbuds, suggesting a venture into smart devices.
- The introduction of affordable power banks and chargers with fast charging support elevates the gadgets category under their Stellarway brand.
- Data cables with Type-C connectors and power banks for Apple Watch are among the tech-savvy additions to Megafon's data-and-cloud-computing portfolio.
