Nescafé Sets World Record, Showcases Sustainability at Dolce Gusto NEO Launch
Nescafé recently hosted an immersive event to launch its new Dolce Gusto NEO espresso machine, setting a Guinness World Record and demonstrating a commitment to sustainability. The event, attended by around 300 guests, featured an impressive projection mapping display using nine Christie projectors. This setup, supplied by Epson, delivered an immersive 182,000-lumen experience, integrating AI, human avatars, and personalized animations. The projection was displayed on a massive wraparound screen and two glass-shaped screens, captivating the audience. In addition to the technological spectacle, Nescafé showed its dedication to sustainability. Both the espresso machines and capsules used were made from recycled materials. Furthermore, all materials used in the event's presentation were recyclable, ensuring minimal environmental impact. The launch event for Nescafé's Dolce Gusto NEO espresso machine was a resounding success, breaking a world record and showcasing the company's commitment to both technological innovation and sustainability. The immersive experience, achieved through advanced projection mapping, left a lasting impression on the approximately 300 guests in attendance.
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