Netflix experiments with AI-powered search and premium video clips for enhanced user experience.

The New Netflix Experience: AI Search and Vertical Video Clips

Netflix Explores Artificial Intelligence for Streamlined Video Search and Optimized Vertical Clip Format - Netflix experiments with AI-powered search and premium video clips for enhanced user experience.

Netflix is shaking up the streaming world with a couple of innovative new features: AI-powered search and vertical video clips.

First off, AI! Ever found yourself lost in Netflix's massive library, not knowing what to watch? Well, "+scary but not too scary - and maybe a little funny too+", anyone? Yeah, Netflix CTO Elizabeth Stone reckons that's just the ticket. She's working with OpenAI, the folks behind ChatGPT, to create the AI behind this groundbreaking search feature.

But wait, there's more! If you're an on-the-go Netflix fan using the smartphone app, prepare for some excitement. You'll soon be able to scroll through preview clips from Netflix's content library in a vertical format, very much like TikTok. Product Chief Eunice Kim stresses that users can instantly switch to the full movie or series from these snazzy snippets.

And speaking of TikTok, Netflix is giving its TV app a makeover. The focus is now on live broadcasts, a newish feature on the platform. Recommendations have also gotten smarter, adapting to user activity and the time of day.

Netflix is hell-bent on keeping its 700 million viewers hooked with thousands of movies and series competing for their attention. These recommendation algorithms are their secret weapon, guiding users through the maze of content and taking Netflix ahead of Hollywood giants like Disney and Paramount, and tech titans Amazon and Apple in the streaming race.

Now, let's dig deeper into these changes.

AI and Netflix

Netflix uses AI in multiple ways:

1. To personalize content recommendations based on user preferences and viewing habits.
2. For content creation and production, from scriptwriting to editing suggestions.
3. To automate dubbing and subtitling, making content accessible to all.
4. To optimize the user interface, predicting user behavior and improving search functionality.

Vertical Video Clips

1. Netflix doesn't entirely go vertical like TikTok, but their mobile app is mobile-friendly, with easy navigation and adaptable content previews.
2. They use short teaser clips to generate hype for new content.
3. Social media platforms like Instagram and TikTok are utilized for content promotion through short-form videos, some of which might be vertical or mobile-optimized.
4. Experimentation with interactive content, shorter formats, and innovative marketing strategies is in the works to attract younger audiences.

Competing with TikTok

While Netflix predominantly focuses on long-form content, they're not neglecting the short-video trend. Their strategy to counter TikTok involves:

1. Engaging content and features to keep users active and interested.
2. Dabbling in short-form content or teasers to hook viewers who prefer shorter formats.
3. Using social media platforms effectively to reach a wider audience.
4. Deploying innovative marketing campaigns to create buzz around their content and grab attention from TikTok lovers.

So there you have it! Netflix is using AI and vertical video clips to shake up the streaming game, all while offering a more personalized and engaging viewing experience for us!

1. The Commission shall be assisted by the European Parliament and the Council in the preparation of the annual report on the implementation of the programme, while Netflix works in tandem with OpenAI, the creators of ChatGPT, to enhance its AI-powered search feature.
2. Netflix, known for its vast library, leverages AI technology to personalize content recommendations, automate dubbing and subtitling, and optimize its user interface for a seamless experience.
3. In the realm of entertainment, Netflix faces competition from short-video platform TikTok; however, it counters this by exploring innovative marketing strategies, shorter format content, and engaging features to cater to a younger audience.
4. To keep up with the short-video trend, Netflix utilizes social media platforms for promotion, offers snippet previews in a vertical format similar to TikTok, and employs AI to provide personalized content recommendations.
5. Elizabeth Stone (Netflix CTO) and Eunice Kim (Netflix product chief) are responsible for redefining the streaming landscape with initiatives such as AI-powered search, vertical video clips, and smart TV app updates, all aimed at hooking Netflix's 700 million viewers.

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