New Apple release unveils iPhone 17 Pro and Pro Max, equipped with A19 Pro processor and upgraded camera functionalities
Apple has announced the highly anticipated release of its latest flagship smartphones, the iPhone 17 Pro and Pro Max. The devices are set to hit the market on September 19, 2025, following a pre-order period that begins at 5:00 a.m. PT on September 12, 2025.
The iPhone 17 Pro and Pro Max are available in multiple storage configurations, each with its own price point. The base model of the iPhone 17 Pro offers 256GB of storage for $1,099, while the 512GB and 1TB options cost $1,299 and $1,499 respectively. The iPhone 17 Pro Max is available in 256GB, 512GB, 1TB, and 2TB storage configurations, priced at $1,199, $1,399, $1,599, and $1,999 respectively.
Powering these devices is the new A19 Pro chip, manufactured by TSMC using their third-generation 3 nm process (N3P). This advanced technology delivers faster performance and enhanced energy efficiency in the new iPhone models.
The new iPhone Pro models feature a fresh design with a horizontal camera bar, a significant departure from previous models. The camera system is an attractive upgrade for photography enthusiasts, with the iPhone 17 Pro models equipped with an improved 18MP front camera and three 48MP cameras. The devices offer 4x optical zoom at 100mm for portrait shots and 8x optical zoom at 200mm for distant subjects.
The iPhone 17 Pro models also introduce a new 18MP Center Stage front camera with AI-powered group framing and the ability to switch between portrait and landscape automatically. This innovative feature promises to revolutionise video calls and selfies.
In addition to the new smartphones, Apple has unveiled a new TechWoven case with a crossbody strap accessory for the iPhone 17 Pro and Pro Max. This accessory offers a stylish and practical way to carry your device.
The iPhone 17 Pro models come in three colours: cosmic orange, deep blue, and silver. The iPhone 17 Pro Max offers up to 39 hours of battery life on a single charge, making it an ideal choice for heavy users.
The new iPhone Pro models are expected to set new standards in mobile technology and are sure to be a hit among tech enthusiasts and casual users alike. Pre-order your iPhone 17 Pro or Pro Max today to ensure you don't miss out on this exciting release.
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