Norton enhances mobile apps with deepfake detection to prevent users from falling victim to fraudulent schemes
In the digital age where technology continues to evolve at a rapid pace, the lines between truth and deception are becoming increasingly blurred. To combat this, Norton, a leading cybersecurity company, has introduced a new feature called Norton Deepfake Protection on its Norton 360 mobile apps [1][2].
This innovative tool aims to help users spot deepfake audio and video content on their smartphones. Norton Deepfake Protection works by using AI-powered detection through the Norton Genie AI assistant [2]. This assistant analyzes videos and audio files for signs of manipulation such as inconsistencies or subtle deformations in the physical characteristics of individuals, indications of AI-generated voices, or altered images [2].
When potential deepfake content is detected, the system flags it and provides users with real-time cybersecurity guidance and recommendations on what to do next [1][2]. For instance, users can upload YouTube links to the assistant for real-time guidance on the authenticity of the video.
Currently, this feature is available in early access in the US, UK, Australia, and New Zealand, supporting English language content specifically on YouTube videos [1][2][3]. The coverage will expand to other platforms, languages, and desktop environments in the near future [1][2][3].
One of the most notable deepfake scams that have surfaced on the internet is the "Elon Musk investment scam" [3]. In this scam, a deepfake of Elon Musk promotes a new cryptocurrency coin, promising huge gains for investors. Early iterations of the scam were easy to spot, but AI improvements have made it harder to distinguish truth from deception.
Norton Deepfake Protection does not require specialized AI hardware on mobile devices for users to access it [2]. However, on Windows desktop, more advanced features require PCs with Qualcomm Snapdragon X chips and compatible setups [3].
In summary, Norton Deepfake Protection is an essential tool in the fight against deepfake content. It offers an added layer of contextual protection by spotting inconsistencies or faint deformations in the physical features of people appearing in videos. As technology continues to advance, it's crucial for users to stay vigilant and have tools like Norton Deepfake Protection to help them navigate the digital landscape with confidence.
[1] Norton (2022). Norton 360 Mobile Now Offers Deepfake Protection. [Online]. Available: https://us.norton.com/blog/norton-360-mobile-deepfake-protection/
[2] Norton (2022). Norton Deepfake Protection Now Available on Norton 360 Mobile. [Online]. Available: https://uk.norton.com/blog/norton-deepfake-protection-mobile-availability/
[3] Norton (2022). Norton Deepfake Protection Coming to Windows Desktop. [Online]. Available: https://au.norton.com/blog/norton-deepfake-protection-windows-desktop/
- To maintain security on smartphones and detect deepfake audio content, users can benefit from Norton's Deepfake Protection, an AI-powered tool available on Norton 360 mobile apps.
- As technology advances, technology companies like Norton emphasize the importance of tools such as Deepfake Protection, which help users identify manipulated data, including deepfake videos, on various platforms, thereby ensuring data-and-cloud-computing safety and cybersecurity.
