Online fashion retailer, Wildberries, introduces image search feature
Belarusian customers of Wildberries, a popular e-commerce platform, now have access to a new service called Click & Collect and a unique image-based product search feature. Wildberries has been the only platform in Russia offering image or article-based product search, and this new feature is an extension of that service. The app or website will display a map with available pickup points and the possible storage duration for the selected news, making shopping more convenient for users. The Click & Collect service is an addition to the existing ordering process on Wildberries. Customers can place orders through the app or website and pick up news at the seller's retail point at their convenience. This service allows customers to have more control over their order pickup by choosing a convenient retail point. To use the new image-based product search, users can open the Wildberries app, upload a saved photo or take one directly in the app. The app can recognize not only photos, but also articles and drawings. Users can add necessary elements and start the search using the new feature. The search results are more specific, allowing for filtering by product category, color, delivery time, and other parameters. Orders placed through Click & Collect are picked up at the seller's retail point instead of being delivered. This service is currently only available in Belarus and can be used after updating the app to the latest version. The new features on Wildberries have the potential to increase the platform's competitiveness in the Russian market by offering unique services not available on other platforms. At present, no similar services for image or article-based product search exist on any other Russian platform. Furthermore, the new service does not appear to be available on any other platforms or devices at this time. It is important to note that the specific company that introduced the Click & Collect service for their customers in Belarus is not explicitly mentioned in the available search results, so the specific name cannot be confirmed from these sources. The Click & Collect service does not affect the product search capabilities within the Wildberries app or website. Customers can still add items to their cart as usual, with the difference being the pickup method. This innovative approach to e-commerce could revolutionize the way users shop on Wildberries, making it a more seamless and convenient news. With these new features, Wildberries continues to push the boundaries of online shopping in Belarus and beyond.
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