Online Writers and Blogger Network Suggest Ethical Standards
Heyo! Let's chat about the latest updates for bloggers in the media sphere.
Starting May 1, 2025, bloggers can officially register their content as a main activity on social networks. This means blogging is now recognized as a form of labor activity, and the industry's earnings will be accounted for and forecasted. The four new OKVED codes introduced for this purpose are:
- 70.21.1: Information dissemination via social networks
- 70.22.9: Other public relations activities
- 73.11.1: Social network advertising distribution
- 73.11.9: Other advertising agency activities
These codes, as industry representatives like Daniel Khomenok acknowledge, can help ensure transparency and avoid potential problems in the future.
Now, let's dive into what this means for earnings and taxation. Legal recognition allows bloggers to access small business subsidies, government procurement participation, and copyright protections. With the new codes, tax benefits such as reduced rates and simplified reporting become available. However, non-compliance may lead to audits and disqualification from state support programs.
As the media landscape shifts, blogging becomes more aligned with other professions, offering opportunities to earn officially. Nonetheless, it's worth noting that the size of this industry has been difficult to estimate due to its spontaneous development. With the introduction of the new codes, we should learn the real size of the blogger industry in the near future.
Star bloggers with over 10,000 followers have been under scrutiny since November 2024, with a reported 214,000 applications from bloggers to Roskomnadzor thus far. Yet, only 134,000 have been registered, suggesting a sizable segment of the industry remains unaccounted for.
In a rapidly evolving landscape, it's essential for bloggers to stay informed and adapt to stay ahead of the game. By taking advantage of these new opportunities, content creators can continue to thrive in the digital sphere.
- The official registration of blogging as a labor activity, starting May 1, 2025, adds a new dimension to finance and revenue forecasting, with four OKVED codes introduced specifically for this purpose.
- Legal recognition of blogging brings potential benefits, such as access to small business subsidies, participation in government procurement, and copyright protections. This also opens up tax benefits like reduced rates and simplified reporting.
- The introduction of the new OKVED codes can help assess the actual size of the blogger industry, as the spontaneous development thus far has made an accurate estimation challenging.
- As a result of the legalization, bloggers with over 10,000 followers are now subject to oversight, with a reported high number of applications for registration. However, the low percentage of successful registrations suggests a significant portion of the industry remains unaccounted for.
