Optimal LinkedIn Posting Time in the Future Year of 2025
In the ever-evolving world of social media, understanding when to post on LinkedIn can significantly boost visibility and engagement. According to recent studies and updates, here's a guide to the best times to post on LinkedIn in 2023 and beyond.
The Best Times to Post on LinkedIn
Research indicates that Tuesdays, Wednesdays, and Thursdays show the highest engagement, particularly during business hours. The morning to early afternoon time windows between 8 AM and 12 PM are optimal, with another good window from around 1 PM to 4 PM.
Specifically, popular times include:
- Tuesday mornings between 6 AM and 8 AM.
- Wednesday between 8 AM and 10 AM, and also 12 PM, with some engagement spikes later in the afternoon and evening (3 PM–6 PM, 6 PM–9 PM).
- Thursday typically aligns with mid-morning to early afternoon.
Mondays tend to have lower engagement but posting around 11 AM may still work.
| Day | Best Time Windows | Notes | | --------- | --------------------------- | --------------------------------| | Monday | Around 11 AM | Less popular but can work | | Tuesday | 6 AM–8 AM, 10 AM–12 PM | High engagement day | | Wednesday | 8 AM–10 AM, 12 PM, 3 PM–6 PM| Strong engagement throughout day | | Thursday | Morning to early afternoon | Similar to Tuesday & Wednesday |
Posting within these times maximizes visibility and engagement on LinkedIn in 2023 based on aggregated studies and 2025 updates.
Best Times for Different Industries
The optimal posting times can vary depending on the industry. For instance, healthcare organizations have mid-morning to early afternoon as the most productive times. B2B businesses may see the best results by catching people before work, at lunch, and after their evening commute. On the other hand, B2C companies should connect with customers on LinkedIn during lunchtime (for those working a 9 to 5 schedule).
When to Post Jobs on LinkedIn
When it comes to posting jobs, Wednesday, Saturday, and Sunday are the best days. Between 12 PM to 3 PM, 3 PM to 6 PM, or 6 PM to 9 PM are the best times to post jobs on LinkedIn.
The Worst Times to Post on LinkedIn
Avoid posting on LinkedIn during the late night hours, as these times tend to have less engagement. For example, the worst times to post on LinkedIn on Thursday are 1 AM, 3 AM, 2 AM, and 11 PM. Similarly, the worst times to post on LinkedIn on Friday are 5 AM, 4 AM, 10 PM, and 12 AM. The worst times to post on LinkedIn on Saturday are 5 AM, 4 AM, 10 PM, and 12 AM.
Leveraging LinkedIn Analytics and Scheduling Software
To further optimize your posting times, use LinkedIn analytics to see when your followers engage most with your posts. Additionally, using YouTube scheduling software can help ensure your posts are seen when your audience is most active on LinkedIn. You can also track the time shared by your LinkedIn competitors to determine the best times to post.
Consistency is Key
To increase LinkedIn engagement, it's recommended to post on LinkedIn at least once per day. Post consistently, write and share posts related to your field more descriptively, send and accept connection offers, and comment on other people's posts.
With the LinkedIn scheduler on our website, you can share posts on both personal and business pages on LinkedIn. By following these tips, you can make the most of your LinkedIn posting strategy in 2023 and beyond.
[1]: Link to the original study or source [2]: Link to another study or source [4]: Link to another relevant update or source
- To boost visibility and engagement on LinkedIn, utilize technology such as social media scheduling software to post during the best times, which are Tuesdays, Wednesdays, and Thursdays, particularly during business hours from 8 AM to 12 PM and 1 PM to 4 PM.
- By leveraging this technology and following the best times for different industries, one can tailor their posting strategy, increasing engagement and enhancing their online presence on social media platforms like LinkedIn.
