Oracle expands cloud offerings with inclusion of "social services"
Oracle Shifts Cloud Strategy, Introduces New Services, but Fusion Applications Remain Shrouded
In a series of announcements last night, Oracle CEO Larry Ellison unveiled updates to the company's cloud computing strategy, including the addition of new services and the expansion of its existing portfolio. However, the availability of Oracle's Fusion applications remains unclear, causing some uncertainty among customers.
Oracle's new services cater to marketers, allowing them to analyse social media marketing campaigns more effectively. The company has also added Oracle Social Network, an internal social collaboration service, to its portfolio. Additionally, Oracle's cloud portfolio now includes platform services such as cloud-hosted database software and analytics infrastructure.
In a surprising move, Larry Ellison took to Twitter to mock arch-rival SAP, stating that SAP does not have a cloud-hosted version of its ERP software available. His tweet targeted SuccessFactors, a product of SAP. According to Ellison, SAP's cloud-hosted ERP software will not be available until 2020.
However, the announcements did not address the availability of Oracle's Fusion applications. Debra Lilley, president of the UK Oracle user group, wrote about the company's announcements on her blog, expressing concern about Oracle's approach to the development and release of its Fusion applications. She highlighted the importance of providing a timeline for the availability of software to customers during development.
Lilley's blog post suggests that Oracle's lack of transparency regarding the availability of its Fusion applications has caused some customers to seek alternatives. She emphasised that this failure to provide a clear timeline has led to uncertainty among customers, and that clear communication is crucial during the development and release of software.
Oracle also announced the addition of Oracle Social Marketing and Engagement Services to its portfolio. Despite these new offerings, the exact sales launch date for Oracle's Fusion applications in the cloud is not specified in the provided search results. The company has not yet specified a timeline for the availability of its Fusion applications to customers.
As the cloud computing landscape continues to evolve, it remains to be seen how Oracle will address the concerns raised by customers and analysts regarding the availability of its Fusion applications. The company will undoubtedly face competition from rivals such as SAP, who are making strides in the cloud market. However, with its extensive portfolio of services and Ellison's bold moves on the social media front, Oracle is certainly making a statement in the cloud computing arena.
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