PayPal Joins Forces with Tap Payments to Extend Businesses in MENA Region on a Global Scale
In a significant move to bolster cross-border sales for businesses in the Middle East and North Africa (MENA) region, Tap Payments, a leading paytech company in MENA, has partnered with global payment giant PayPal.
With this partnership, businesses can leverage PayPal's global reach to expand their cross-border sales, providing a seamless payment experience and access to over 435 million active PayPal accounts worldwide. This collaboration aims to streamline operations for businesses by offering a single partner for all their payment requirements.
Tap Payments, being headquartered in the MENA region, offers localized solutions, including checkout that adapts to local languages, currencies, and payment preferences. This helps businesses customize the payment experience for different MENA markets, increasing customer trust and conversion. The company supports over 20 popular payment methods in MENA, including local options like mada, KNET, and Fawry alongside global methods such as Visa, Mastercard, and PayPal.
The partnership will enable MENA businesses to sell their products in over 200 countries globally. PayPal, as a well-established global payment platform, gives businesses access to millions of international buyers, boosting credibility and easing cross-border commerce. PayPal facilitates secure, transparent, and fast cross-border transactions, essential for MENA businesses looking to scale globally.
Through PayPal Ventures, PayPal invests in fintech innovation, which can provide partner businesses with cutting-edge technology and strategic expertise to grow their commerce capabilities. This partnership intends to facilitate a seamless payment experience for businesses, enabling both regional and global sales growth.
The integration of local MENA payment methods with global options like PayPal creates a comprehensive payment ecosystem that reduces friction for customers from different countries, improving sales conversion and customer satisfaction. Tap Payments’ localized billing tools and PayPal’s global infrastructure together support efficient management of payments, invoicing, and cross-border compliance, reducing operational complexity for businesses.
Mark Mwongela, PayPal's Director for Middle East and Africa, stated that the partnership will bring PayPal's secure payments to businesses in the MENA region. The partnership will offer PayPal onboarding, operations, and payouts to businesses through Tap Payments, further simplifying the process for businesses looking to expand their cross-border sales.
In sum, partnering with Tap Payments and PayPal enables MENA businesses to efficiently tap the regional market with localized payment solutions while reaching global customers with trusted international payment options, facilitating growth in cross-border sales and improving overall payment experience.
Technology plays a crucial role in this partnership, as it enables a seamless payment experience for businesses, streamlining operations and reducing operational complexity. The collaboration also offers access to cutting-edge technology through PayPal Ventures, providing partner businesses with innovative fintech solutions to grow their commerce capabilities.
