Pinterest Boosts Shopping Experience with New Features
Pinterest is rolling out new features to help brands grow and track their success on the platform. The latest updates include enhanced search and advertising tools, designed to boost user engagement and improve campaign performance.
Pinterest has announced that 'where-to-buy' links will replace external landing pages in campaigns. Preliminary tests showed higher user engagement and stronger performance with this new feature. U.S. advertisers can expect to see this change in the coming weeks.
The platform has also partnered with Instacart to introduce shoppable Pinterest ads. Users can now buy products directly from Pinterest ads via Instacart, streamlining the shopping process. This follows a growing trend of Gen Z shoppers discovering products on platforms like TikTok and Pinterest.
Pinterest CEO Bill Ready has described the platform as an 'AI-enabled shopping assistant', reflecting the enhanced visual search experience and AI for product discovery. Advertisers can now use 'where-to-buy' links through Pear Commerce or MikMak for a seamless shopping experience and richer purchase intent signals.
Pinterest's new features aim to enhance the shopping experience and drive better results for advertisers. The introduction of 'where-to-buy' links and shoppable ads, along with improved visual search, positions Pinterest as a strong contender in the social commerce space.
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