Playbook.MT enters a strategic collaboration with Symplify for CRM purposes.
Playbook.MT Partners with Symplify to Enhance iGaming Experiences
Playbook.MT, a leading iGaming solutions provider, has announced a new partnership with Symplify, a Stockholm-based market leader in CRM and AI cloud solutions. This strategic alliance is designed to drive player loyalty and boost revenue for Playbook.MT's clients.
At the heart of this partnership is Symplify's recently launched Instant Messaging service, an umbrella channel that will encompass multiple messaging services in the near future. The service debuted with Telegram and is expected to further solidify Playbook.MT's ability to deliver high-quality, personalised experiences to their clients.
The collaboration will see Playbook.MT utilising Symplify's Campaign and Journey Builder modules, as well as full site conversion testing. This integration aims to empower Playbook.MT to deliver more personalised, data-driven engagement strategies, thereby enhancing customer satisfaction and increasing lifetime value.
Michelle Boström, a co-founder of Playbook.MT, spoke about the partnership, "We are thrilled to be partnering with Symplify. Their cutting-edge CRM and AI solutions will undoubtedly help us to deliver even better experiences for our clients."
Symplify's partnership with Playbook.MT is also expected to enhance engagement and support startups and fast-growing companies in the iGaming sector. The partnership is a testament to Playbook.MT's dedication to providing high-quality solutions for their clients, and it is expected to further solidify their ability to drive rapid growth.
Playbook.MT specialises in delivering comprehensive CRM services across multiple platforms. Their collaboration with Symplify will integrate Symplify's CRM and AI solutions into Playbook.MT's services, enabling partners to create customised, AI-optimised player experiences.
In conclusion, the partnership between Symplify and Playbook.MT marks an exciting step forward in the iGaming industry. By combining their respective expertise, both companies are poised to deliver superior, personalised experiences that will drive player loyalty and boost revenue for their clients.
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