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Racing data titans strike landmark union in merger agreement

Horse track monitoring conglomerate triplesdata, along with Total Performance Data, combine efforts, aiming to increase tracking coverage to more than 100 racetracks across Australasia.

Racing data powerhouses triplesdata from Australasia and Total Performance Data team up, aiming to...
Racing data powerhouses triplesdata from Australasia and Total Performance Data team up, aiming to increase monitoring to more than 100 racetracks.

Racing data titans strike landmark union in merger agreement

Unleashing the Racing Universe: tripleSdata and Total Performance Data merge forces to conquer over 100 global tracks

toeing the line, Total Performance Data and tripleSdata are joining hands to seal the deal as the world's foremost live horse racing data distributor. Their mission? To serve racecourses, stakeholders, bookmakers, media, and racing enthusiasts across 11 diverse countries.

Following the agreement, TPD and tSd will become one shining entity, promising live and post-race performance data from an impressive roster of 100 racetracks scattered across the globe, 365 days a year. Some of the marquee events on their agenda include The Breeders' Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown, and more.

The newly merged entity gives racing aficionados a chance to access live and post-race tracking data, illuminating the performances of the world's leading thoroughbreds. Furthermore, TPD's unique in-play odds will be available for all races worldwide, empowering fans to wager on prestigious events, even after the race has commenced.

In-play betting has emerged as a crucial source of revenue for racing, with bookmakers like Entain, Sky Bet, William Hill, Bet Victor, and Boylesports already leveraging TPD's automated, neural network-inspired live odds.

As a nod to their growth, tSd founders Carlos Santo and Sebastian Scholz will embark on a new journey with the TPD Board, lending their expertise to steer a globally dispersed team of 40 stars across engineering, data science, machine learning, AI, and sensor fusion departments. The dynamic duo will be based out of offices in London and Sydney, with Brad Higgins leading APAC sales, and John McBroom overseeing global sales efforts.

Will Duff Gordon, TPD's CEO, expressed his excitement, stating, "We're ecstatic to have Carlos, Sebastian, and the passionate tripleSdata team aboard to unite and revolutionize the industry. This merger offers a golden opportunity to catapult our horse tracking prowess and revenue generation potential."

Carlos Santo, the helmsman of tSd, envisioned a thrilling future ahead, commenting, "This union presents a phenomenal amalgamation of innovative minds, eager to break new ground in technology and unlock limitless possibilities for our racing and wagering industry customers."

Sebastian Scholz, tSd's visionary CTO, echoed Santo's sentiments, emphasizing the potential for groundbreaking advancements in AI, machine learning, and cutting-edge product development.

In the words of Eamonn Wilmott, TPD's chairman, "This merger is a match made in horse racing heaven. We're privileged to work alongside Carlos and Sebastian, and we're geared up to fuel the racing industry with unparalleled revenue streams."

Ladies and gentlemen, watch this space as the racing world prepares for an unparalleled era of horse tracking and revenue generation. The amalgamation of tripleSdata and Total Performance Data? Just the tip of the iceberg. Strap in and get ready for the journey of a lifetime!

This union of tripleSdata and Total Performance Data in data-and-cloud-computing is expected to be a game-changer, impacting sports like horse-racing by providing live and post-race tracking data to racecourses, stakeholders, bookmakers, media, and racing enthusiasts worldwide. The merged entity aims to cover over 100 global racetracks and offer in-play betting opportunities, empowering fans to wager on prestigious events even after they've started. This technological advancement in sports-betting is expected to be a significant source of revenue for the racing industry.

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