Redefining global luxury payments, Adyen teams up with LVMH
Adyen, a global financial technology platform, is supporting LVMH, the world leader in luxury goods, in unifying payment systems across all of its Maisons. The partnership between the two companies is described as a shared ambition to deliver a payment experience that strengthens synergies while preserving each Maison's unique identity and standards of excellence.
The project, which began in 2020, has expanded to more than 1,000 stores worldwide. Nearly 50 LVMH Maisons are now live with Adyen's solutions, spanning various sectors including fashion, hospitality, watches, jewelry, beauty, and department stores.
Arnaud Bodzon, Group Payment Director at LVMH, states that the project reflects the quality of LVMH's products and the craftsmanship of its Maisons. He adds that Adyen's expertise has enabled them to meet and adapt to LVMH's specific needs during the integration process.
Concrete benefits from the initial deployment phases include a premium, frictionless in-store experience with mobile terminals and Tap to Pay technology. The solutions implemented through the partnership with Adyen allow sales advisors to focus fully on their core role, without worrying about payment processing.
Automation of reconciliation and end-of-day processes has been achieved through the use of Adyen's solutions, resulting in a significant reduction in manual entry, saving time and minimizing errors.
The project's expansion is part of LVMH's broader ambition to deliver a flawless customer experience, reflecting the quality of its products and the craftsmanship of its Maisons. Beyond facilitating financial services, Adyen and LVMH are working together to elevate every touchpoint across LVMH's Maisons to match the luxury goods being purchased.
Ethan Tandowsky, CFO at Adyen, comments that the partnership reflects a shared vision of creating meaningful and effortless experiences for customers in high-end retail. He adds that the project's success relies on tailored, boutique-by-boutique support.
The unification continues to expand across more Maisons, aiming to deliver an elegant, efficient, and truly global payment experience. LVMH is aiming to strengthen synergies by adopting best practices across its Maisons, while preserving each Maison's unique identity and standards of excellence.
In summary, the partnership between Adyen and LVMH is delivering a seamless, premium shopping experience across LVMH's Maisons worldwide. The unified approach to payments has streamlined processes, reduced manual entry, and allowed sales advisors to focus on providing exceptional customer service. The project is a testament to the shared vision of creating effortless, meaningful experiences for customers in the luxury retail sector.
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