Referral System Implementation
Refersion, a platform established in 2015 for managing and optimising affiliate networks, has embarked on a strategic pivot, integrating natively with key influencer marketing tools such as Upfluence, #paid, and Cohley[1]. This move marks a significant shift from a pure affiliate marketing platform towards a more comprehensive influencer marketing solution.
A Seamless Marketing Ecosystem
Refersion now offers a unified platform that combines affiliate and influencer marketing capabilities, enabling brands to manage both influencer relationships and affiliate sales channels in one place[1]. This integration provides a seamless experience for brands, as they can now combine affiliate tracking with influencer marketing workflows.
Flexibility and Autonomy
The platform supports collaboration with a wide range of affiliates, including influencers, ambassadors, and publishers[1]. Brands can customise their programs to their unique strategies and various audience types. Unlike some influencer marketing platforms tied to rigid networks, Refersion offers brands autonomy to manage affiliate and influencer relationships directly, without restrictive commission structures or network limitations[1].
Advanced Tracking and Reporting
Refersion uses a unique 1st party tracking system that is different from typical cookie-based tracking systems. It tracks sales using links, coupon codes, email addresses, and product SKUs, and offers flexibility in structuring commission offers[1]. The platform offers a sophisticated alternative to spreadsheets for tracking transactions, handling payouts, and generating reports in affiliate marketing.
Payment and Setup
Refersion does not have a built-in payment system. However, PayPal and Payment Rails for ACH payments are the most convenient ways to make payments on Refersion. The platform requires integration with e-commerce solutions like Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee for setup[1].
Expanded Capabilities
As digital marketing evolved, Refersion expanded its capabilities to include influencer marketing tools. The platform now includes features such as a content library for managing visual assets used by influencers. Brands can make changes to these assets on the Refersion platform, and the changes automatically update downstream on an influencer's website[1].
Pricing and Plans
Refersion offers three different plans: Launch ($39/mo), Growth ($299/mo or $249/mo if paid annually), and Scale (custom pricing). The Growth plan includes advanced tracking capabilities, customisable registration pages, transactional emails, and expanded integration options. The Scale plan includes all Growth features plus tiered commission structures, multi-store tracking, white labelling, vanity URLs, full access to developer APIs and webhooks, and guided onboarding[1].
In summary, Refersion's current status reflects a matured platform leveraging deep integrations with influencer marketing tools like Upfluence, #paid, and Cohley to provide brands with a unified, flexible, and autonomous marketing ecosystem combining affiliate and influencer marketing capabilities[1][2].
[1] Source: Refersion's official website and press releases. [2] Source: Upfluence's official website and press releases.
Businesses can now streamline their marketing strategies by utilizing Refersion's unified platform, which combines affiliate and influencer marketing capabilities, thanks to its strategic integration with key influencer marketing tools like Upfluence, #paid, and Cohley. By leveraging technology and advanced tracking systems, brands are empowered with autonomy to manage affiliate and influencer relationships directly, without restrictive commission structures or network limitations.
