Residents of Nizhny Novgorod are extensively leveraging artificial intelligence technology.
AI Taking Over Daily Lives in Nizhny Novgorod
Stepping into the future, residents of Nizhny Novgorod are embracing artificial intelligence (AI) like never before. A recent survey by MegaFon among smartphone users reveals an increasing dependence on AI for practical daily tasks.
The survey, conducted across 10 major Russian cities in 2025, including Nizhny Novgorod, involved 3,600 people. The study found that 79.1% of participants engage with AI daily, primarily through voice assistants, generative services, and recommendation platforms.
Primarily, AI is used for information search (57.4%), text editing (27%), and continuous learning (20.1%). When it comes to leisure time, AI proves indispensable: 68% of respondents rely on it to plan entertainment, such as movie selection, finding events, or even choosing gifts. Moreover, 24.1% often traverse the vast AI-recommended movie and music landscapes, while 20% plan their trips and find accommodations based on AI advice. Other entertaining video content (17.8%), concerts, exhibitions (16.7%), and bots for casual chat (13.3%) are also popular uses.
In the realm of aesthetics, almost every second respondent (44.4%) regularly edits photos using AI, primarily due to the wide availability of easy-to-use tools. Furthermore, AI has increasingly become a creative force, with 57.6% of users publishing materials co-created or edited by AI on social media.
AI's role extends beyond the role of assistant in photography to becoming a creative partner. Moreover, it serves as an emotional crutch, with 28.1% using it to ease anxiety and 38% to cope with boredom and loneliness. Some even trust AI psychologists, with nearly 12.2% seeking their help regularly or occasionally.
Nizhny Novgorod residents appear more eager to delegate mundane tasks to AI but less willing to share intimate thoughts. Bots serve as convenient solutions for navigating daily routines, yet they cannot replicate the human touch, trust, empathy, or intuition of live conversations.
Eduard Merishavyan, Director of Retail Commerce Directorate, foresees a growing trend in the use of AI devices: "Artificial Intelligence is currently generating significant hype in the smartphone industry. Last year, major vendors showcased AI-enabled devices or operating system updates. As a result, Russians have become more aware of AI capabilities, and in 2024, there was an 81% increase in AI-equipped device sales in our network compared to the previous year. This trend is strengthening, and interest in AI-enhanced devices is rising."
- In Nizhny Novgorod, residents are daily engaged with AI through voice assistants, generative services, and recommendation platforms, according to a MegaFon survey.
- Eager to delegate mundane tasks, Nizhny Novgorod residents are increasingly relying on AI for tasks such as entertainment planning, photo editing, and travel planning.
- AI has become a creative force in Nizhny Novgorod, with almost every second respondent regularly editing photos using AI and 57.6% of users publishing materials co-created or edited by AI on social media.
- Eduard Merishavyan, Director of Retail Commerce Directorate, predicts a growing trend in AI device usage with an 81% increase in AI-equipped device sales in Russia in 2024.
