Roku now hosts video clips from NBCUniversal
In an exciting development, NBCUniversal and streaming platform Roku have joined forces to bring more content to viewers across the US.
At the helm of NBCUniversal is CEO Steve Burke, who announced the partnership. The collaboration aims to broaden NBCUniversal's footprint for their audiences and partners.
Under this partnership, viewers can expect a wider variety of content, including can't-miss short-form clips from top talent and brands within the NBCUniversal family. Clips from NBC Sports are set to launch in the coming weeks.
Roku users can quickly access and play clips of popular moments from NBCUniversal shows like Weekend Update and late-night monologues. These clips will appear regularly after airing on NBC.
Gil Fuchsberg, Senior Vice President of Roku, expressed his excitement about the expanded partnership with NBCUniversal. He stated, "Roku is an important partner for NBCUniversal, bringing their leading entertainment and information to tens of millions of homes."
Viewers can access each show's regularly updated library of clips via specific landing pages, discoverable through the Roku Home Screen and Roku Search. Roku users can find the latest short-form clips from these shows on The Roku Channel and across the Roku platform.
The diverse audience of Roku approaches nearly half of US broadband households, making this partnership a significant step for NBCUniversal in reaching a wider audience. The offering of NBCUniversal content on Roku is being expanded to include continuously popular content.
NBCUniversal and Roku have announced the availability of short-form video clips from Saturday Night Live, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, and NBC Sports on Roku in the US. This collaboration is set to enhance the streaming experience for Roku users, providing them with easy access to a wealth of NBCUniversal content.
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