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Scientist-Inspired Artist Allegedly Made Unheard-Of Paint Shade, According to Artist's Remark

Yolo (an acronym originally standing for "F*ck it, let's do it") has rebranded itself to Olo, possibly signifying a shift in its approach or identity.

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High-Quality Stock Image Purchased from 9gifts via Shutterstock
High-Quality Stock Image Purchased from 9gifts via Shutterstock

Scientist-Inspired Artist Allegedly Made Unheard-Of Paint Shade, According to Artist's Remark

Artist Challenges Scientific Breakthrough with "YOLO" Paint

In a bold move, British artist Stuart Semple claims to have replicated a new color discovered by scientists at the University of California, Berkeley. Dubbed "YOLO," this paint is a creative interpretation of the groundbreaking hue known as "Olo."

The researchers at UC Berkeley generated Olo by using laser pulses to stimulate volunteers' eyes, creating a unique visual experience. However, Olo doesn't exist naturally or in the physical world since it's an optical trick that can't be reproduced[1].

Semple, renowned for his color-themed stunts, announced YOLO on his Instagram with a flair for drama. "Scientists discover new color, and I've already nabbed it," he wrote. "If you want some YOLO, grab it from culturehustle.com."

But is YOLO a true replica of Olo, or just a clever marketing trick? Austin Roorda, one of the scientists involved in the original experiment, told The Guardian that it's impossible to create a paint that exactly matches Olo[2].

Semple's paint emulates the visual experience of Olo by incorporating fluorescent optical brighteners that absorb ultraviolet light and re-emit it as visible blue light, creating a whiter or brighter effect[3]. When asked for comment by Gizmodo, Semple explained:

"I've always believed that color should be accessible to everyone. I've fought for years to make colors available, whether they're owned by corporations or staked by scientists. I think they tapped into an experience that they're trying to imitate, and I've attempted to create a physical color capturing that experience."

YOLO is not the first color Semple has released that mirrors a more fantastical shade. In 2016, he launched a matte black paint as a response to Vantablack, an exclusively licensed coating that absorbs almost all light. Semple also released a super pink pigment and at least four variants of his black paint in pursuit of creating a paint version of Vantablack[4].

Despite the scientific impossibility of capturing Olo in paint form, YOLO is still available for purchase. It retails for £10,000, but drops to £29.99 for those who claim to be artists[5].

Whether you believe Semple's YOLO is an artistic triumph or merely a sly ploy, one thing is clear: this paint is a testament to the artist's dedication to challenging the boundaries of color and perception.

Enrichment Insights:

  • YOLO paint is an artistic interpretation of the new color "Olo" discovered by scientists at UC Berkeley.
  • Olo is a unique color created using laser pulses that's not visible naturally or in the physical world.
  • Stuart Semple has consistently released paints that mimic scientifically fantastical colors in pursuit of making art more accessible to everyone.
  1. The British artist Stuart Semple, famous for his color-themed stunts, has challenged a scientific breakthrough with his new paint called YOLO, a creative interpretation of the groundbreaking hue discovered by UC Berkeley researchers, known as Olo.
  2. YOLO paint, marketed by Semple, emulates the visual experience of Olo by incorporating fluorescent optical brighteners, absorbing ultraviolet light and re-emitting it as visible blue light.
  3. Initiatives like YOLO and previous paints by Semple signify his dedication to making color more accessible, whether currently owned by corporations or staked by scientists.
  4. In 2016, Semple launched a matte black paint in response to Vantablack, an exclusive coating that absorbs almost all light, and also released a super pink pigment and several variants of his black paint.
  5. Although the scientific community considers it impossible to capture Olo in paint form, YOLO remains available for purchase, priced at £10,000 but discounted for those identifying as artists.
  6. Gizmodo technology news additionally reports that Semple views YOLO as an attempt to mimic the experience scientists are trying to imitate, rather than aiming for an exact replica of Olo.
  7. Whether considered an artistic triumph or a strategic marketing maneuver, YOLO and other creations by Semple represent his ongoing efforts to challenge the boundaries of color and perception in the realm of art and science.

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