Scientist-Inspired Artist Assertedly Crafted Unheard-Of Color in Art Medium

Scientist-Inspired Artist Alleges Development of Unprecedented Color Paint

Artistic rebel Stuart Semple, renowned for his color-defiant creations, claims to have crafted a groundbreaking paint called "YOLO." This paint, priced at £10,000, is said to mimic the elusive color recently conjured by scientists at the University of California, Berkeley - a hue beyond the natural human spectrum. However, skepticism abounds as the scientists insist this color, dubbed "Olo," is mere illusion, and cannot be reproduced outside a lab setting.

On his Instagram, Semple vaunts his latest product, boasting about bring Olo to the masses. "Scientists toy with a new color, and I've already nabbed it," he boldly proclaimed. The artist's website, culturehustle.com, offers a more affordable version of YOLO to artists for £29.99.

However, Austin Roorda, a member of the Berkeley team, dismissed this claim, stating that reproducing Olo is an impossible feat. The reason being, human eyes are tricked into perceiving Olo through laser stimulation, rendering it an intangible, laboratory-bound phenomenon. Semple's YOLO could easily be labeled as a light teal paint, a feeble imitation of the Olo experience.

Yet, Semple asserts that he meticulously formulated YOLO, incorporating fluorescent optical brighteners that absorb ultraviolet light and re-emit it as visible blue light, creating a whiter or brighter visage. Gizmodo reached out to Semple for comment, but he was unavailable for immediate response.

With a contrarian spirit, Semple aims to provide artists with access to unconventional color experiences, reflecting his previous endeavors involving unique pigments. His endeavor to capture Olo's essence is undeniably an audacious artistic exploration, a spin-off of his ongoing quest to create a paint rendition of otherworldly colors.

In the past, Semple has strove to democratize innovative color experiences, mimicking exclusive, scientist-claimed hues. Such instances include his extraordinarily matte black paint, an answer to Anish Kapoor's exclusive licensing of Vantablack, and his super pink pigment. Semple's YOLO stands as another daring art stunt, as much as his attempt to embody the humanly inaccessible essence of Olo.

Stuart Semple, known for his color-defiant creations, has announced the launch of a new paint called 'YOLO', claiming it mimics the elusive color 'Olo', recently developed by scientists at the University of California, Berkeley.
Despite the claim, researchers at UC Berkeley insist 'Olo' is an illusion that can't be reproduced outside a lab setting, due to its creation through laser stimulation.
Semple's YOLO is currently priced at £10,000, echoing the cost of his other unique pigments, while a more affordable version is available for artists on culturehustle.com for £29.99.
Austin Roorda, a member of the Berkeley team, dismisses Semple's claim, stating that reproducing 'Olo' is impossible, labeling YOLO as a light teal paint, a mere imitation of the 'Olo' experience.
Semple counters by stating that he meticulously formulated YOLO, incorporating fluorescent optical brighteners, which absorb ultraviolet light and re-emit it as visible blue light, creating a whiter or brighter visage.
Despite skepticism, Semple's pursuit of capturing 'Olo's essence reflects his ongoing quest to democratize innovative color experiences in the realm of art, technology, and lifestyle.
Previously, Semple has strived to mimic exclusive, scientist-claimed hues, such as his extraordinary matte black paint and super pink pigment, positioning YOLO as another daring art stunt in his ongoing exploration of otherworldly colors, also venturing into technology, entertainment, health-and-wellness, fitness-and-exercise, and overall lifestyle.