Self-Service Feature Introduced to H-E-B's Retail Media Network
H-E-B Launches Self-Service Retail Media Network for Brands
H-E-B, the Texas-based multi-format retailer, has announced the launch of a self-service retail media network in partnership with Epsilon. This innovative platform offers brand partners a unique opportunity to connect authentically with local communities through targeted and data-driven advertising.
The H-E-B Retail Media Network leverages Epsilon’s predictive AI and connected identity technology to create personalized and highly relevant customer experiences. This approach enables brands to find the right consumer at the right time and place with contextual accuracy. By democratizing access to sophisticated advertising tools, even small and medium-sized brands can now compete effectively using their first-party data.
Campaign management on the H-E-B Retail Media Network is facilitated through a self-service platform. Key features include automated campaign setup, optimization, and performance tracking. Brands also gain access to detailed data insights and analytics for better decision-making, as well as integration of privacy-safe first-party data for precise targeting. AI-powered tools are available to personalize messaging and reach audiences across multiple channels, including connected TV (CTV).
Sean Ransenberg, managing director and GM at H-E-B Retail Media, stated that brands can invest in H-E-B for a return on their ad spend. He added that the addition of the self-service option widens and links H-E-B’s supplier network for a more robust, relevant offering.
Brands can access campaign management through the heb.com website and the My H-E-B app. The network connects with more than 8 million households weekly through authentic, data-driven campaigns. This enhancement to H-E-B’s Retail Media Network (RMN) also amplifies the many local brands for which the retailer is known.
H-E-B operates 435-plus stores in Texas and Mexico under various banners, including H-E-B, Joe V's Smart Shop, Central Market, and Mi Tienda. The company is ranked No. 13 on The PG 100, Progressive Grocer's 2025 list of top food and consumables retailers in North America.
In other retail news, Instacart and Pinterest have engaged in a new retail media collaboration, enabling shoppable ads for quick purchase and delivery. Meanwhile, Target has named a new SVP for its retail media arm, with Matt Drzewicki serving in the role on an interim basis since January.
Adam Skinner, managing director of unified retail media at Irving, Tex.-based Epsilon, stated that H-E-B is the unsung hero of retail media. He emphasized that brands of all sizes can invest in H-E-B and get a return on their ad spend.
H-E-B is also making strides in other areas, such as robot delivery through a partnership with Avride and an on-demand delivery service in hundreds of Texas communities through Favor Delivery. The PG GroceryTech Innovation Awards have been bestowed for the second year, honoring innovation in the grocery industry.
As H-E-B continues to innovate and expand its offerings, it remains committed to supporting brands of all kinds, including Texas brands. The launch of the self-service retail media network is just one example of how H-E-B is leveraging technology to create a more personalized and engaging shopping experience for its customers.
- This partnership between H-E-B and Epsilon allows brands from various industries, such as finance, retail, and technology, to engage with local communities through targeted advertising on the H-E-B Retail Media Network.
- By democratizing access to sophisticated advertising tools through the self-service platform, even small and medium-sized brands can now compete effectively using their first-party data in the finance, retail, and technology sectors.
